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This Week in HD: ‘X-Men: The Last Stand,’ ‘Idiocracy,’ ‘Entourage’

HD programming picks for Aug 30-Sept. 5: “X-Men: The Last Stand,” “Idiocracy,” “Entourage” “X-Men: “The Last Stand” (HBO HD). Saturday, Sept. 1, 8 p.m.: A full-scale war ensues after an antibody that can turn mutants into humans is discovered in…

ABC Family’s ‘Greek,’ Kohl’s Team Up for Multiplatform Ad Campaign

When a band plays a song during a show, and the same band plays the same number during the next commercial break, it’s probably not a coincidence. More and more advertisers are looking to integrate their brand messages directly into…

Erlich’s Game-Playing Pays for StarLink

Playing Creative Cat during a new business pitch for the Cranium account was a natural for StarLink’s Rebecca Erlich, who was promoted to media director in June. For one thing, she’s an avid board-game player who was very familiar with…

Food Network Launches ‘Gourmet Next Door’

The star of Food Network’s new show “Gourmet Next Door” literally could have been next door a year ago. The program is hosted by Amy Finley, who was the season-three winner of “The Next Food Network Star.” Other “Next Food…

Chart: Cable Viewing and DVRs

Broadcast networks say the vast majority of shows that are recorded and watched on digital video recorders are popular broadcast shows. But Turner Broadcasting says many cable shows are “DVR-worthy” as well. The chart below shows how much additional delayed…

NBC, News Corp. Christen Online Video Venture Hulu

News Corp. and NBC Universal have named their online video joint venture Hulu. The venture is designed to be the ad-supported home for Web videos from News Corp., NBC Universal and other content companies that want to participate. The venture…

Katie Couric Takes ‘Evening News’ to Iraq

Katie Couric will mark her first anniversary as anchor and managing editor of “CBS Evening News” with a 12-day trip to Iraq and Syria, in advance of the status report by Gen. David Petraeus that will be used by President…

WGA: ‘Kid Nation’ Crew Overworked

The Writers Guild of America is wading into the “Kid Nation” debate, with President Patric Verrone condemning the working arrangements on the much-discussed New Mexico production. “This is a story that is incomplete, because it’s not only the kids for…

Fox Stations Launch High School Web Sites

Fox owned-and-operated TV stations have launched two new online projects designed to strengthen the stations’ connections with high school communities and student bodies. In New York City, Fox-owned flagship station WNYW-TV VP and General Manager Lew Leone and Varsity Networks…

YouTube Ads Bypass User-Generated Video

Not a toilet-flushing cat in the bunch. When Google last week unveiled its long-awaited ad model for YouTube, curiously absent were the flushing felines and lip-syncing college kids popularized by the poster child for user-generated video. Instead of running across…