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‘Dear,’ ‘Croce’ Clear Fox O&Os

Syndicators bolstered their clearances last week with series such as Twentieth Television’s “Yes, Dear” and Sony’s “Pat Croce: Moving In” pinning down key sales for fall debuts.Both series cleared the Fox owned-and-operated station group, with “Yes, Dear’s” tally up to…

The Age of Accountability

At a time when many ad agencies have either shut down or significantly cut back on their internal media training programs, their clients are going back to school. Later this month some of the nation’s largest marketers will send some…

Tourney Rebounds for CBS With Solid Sales

CBS’s latest big sports adverting sales effort-for the NCAA’s March Madness basketball tournament-is going well this year after a problematic round in 2003. CBS is inking deals at modest 6 percent to 8 percent price increases on average for the…

Watchdogs Target Comcast

Comcast Corp. has yet to convince The Walt Disney Co. to accept its takeover offer, but it already faces a significant hurdle. A coalition of consumer groups that showed considerable political muscle during the battle over broadcast deregulation last year…

HDTV: UP CLOSE WITH ULTIMATE IN REALITY TV

I just came back from the Grammys! Well, not quite, but it feels like it after watching the live broadcast on a 65-inch high-definition TV. The picture was so vivid and detailed, I can’t imagine that it could have looked…

Honeymoon Over for TLC’s ‘Dating’

TLC is breaking up with “A Dating Story.” “Dating Story,” a staple of the network’s daytime lineup of original reality-based shows, stopped production last month and will lose its afternoon time slot in September. The series may continue to appear…

Guest Commentary: Cable-Satellite Battle Wallowing in Negatives

This past November EchoStar Communications announced a nationwide advertising campaign for its DISH Network satellite television service. In a bold move, it chose to go all-out negative by symbolizing its perceived enemy-the operators of cable TV systems-as greedy pigs. In…

Lawmakers Rush to Beef Up Rules

If Rep. Bobby Rush, D-Ill., gets his way, broadcasters may have to upgrade their studio facilities this year.In the interests of making it easier for the public to document indecency complaints, Rep. Rush unveiled legislation last week that would require…

New VOD Service Includes Ad Space

Denver residents soon may be able test-drive a new amusement park ride on their cable system. That’s because Comcast is launching video-on-demand in Denver next month, and the new offering will allocate space for advertising content, possibly including a virtual…

Snapshot: Denver Market

* 18th-largest designated market area in the United States* Comprises 62 counties, 47 of which are in Colorado, six in Wyoming and nine in Nebraska* Includes 1,437,000 total households* Includes 1,399,100 television households* Has 60.3 percent cable penetration (843,310 households)*…