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Former WB publicity executive Keith Marder has been named director of communications for the CBS Corp.-owned digital and cable programming service CSTV Networks. The announcement was made Wednesday by CSTV Networks CEO Brian Bedol and Gil Schwartz, executive VP of…
Allstate Insurance has signed a multiyear sponsorship agreement with the Fox network and the Sugar Bowl Committee to become the title sponsor of the annual college football game, the company announced Wednesday. In teaming with the Sugar Bowl, the Northbrook,…
Spike announced a new branding tag line today: “Get More Action.” The announcement comes as Spike completes a deal for a two-year extension of its Ultimate Fighting Championship partnership. The deal includes four more seasons of the reality series “Ultimate…
Fox’s MyNetworkTV announced Wednesday that it has signed 12 new affiliates, increasing clearances for the new network to 55 percent of U.S. TV homes.Granite Broadcasting signed up with MyNetworkTV, which is scheduled to launch Sept. 5, in three markets, committing…
MTV has ordered two new reality series, “Blowin’ Up” and “Fast Incorporated.” “Blowin’” tracks comic-actor Jamie Kennedy as he attempts to become a hip-hop star and will debut this fall. “Fast” follows a Hollywood company that finds must-have cars for…
Verizon Communications said Wednesday it has reached an agreement with SportsNet New York to carry the regional sports channel as part of Verizon’s expanded basic video package in the New York area.The pact comes a day after Verizon said it…
CBS and in-store media network SignStorey have partnered to provide in-store content to more than 1,300 supermarkets across the nation. CBS programs and personalities will appear in brief, custom-produced informational segments that will run on monitors inside grocery stores. CBS…
Charter Communications, continuing its strategy of selling off geographically unimportant cable systems, said Wednesday it has reached an agreement to sell cable systems serving customers in Nevada, Colorado, New Mexico and Utah to subsidiaries of Orange Broadband Holding Co.Financial terms…
Vivendi Universal SA’s 18.5 percent stake in NBC Universal could be unwound if a little-known private-equity firm that purchased a stake in the French company follows through with a plan to deconstruct the conglomerate created by deposed former CEO Jean-Marie…
MTV2 has ordered new animated series “Where My Dogs At?” as part of a new Friday night animated comedy block, the network announced Tuesday. The series will star comedians Jeffrey Ross and Tracy Morgan, who lend their voices to portray…