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Nielsen to Shift Local Ratings Currency

Mar 28, 2008  •  Post A Comment

Nielsen plans to make time-shifted ratings data the currency for the local television ad marketplace, according to a report by MediaDailyNews. An unnamed Nielsen executive made the announcement to station executives, who disclosed the move during a panel at the Television Bureau of Advertising conference. Nielsen aims to level the playing field between local and national advertisers, but will continue to base local ratings on program averages.

2 Comments

  1. REVOKE the trust and have an ATTORNEY draw up a NEW trust that does what you actually want the trust to do. If the existing trust does not already allow whatever it is, you CAN’T just add ANY language to allow it.

  2. The failure rate is so high because most get into this business without a clue of how it works only dollar signs in their head, they buy or find the latest and greatest trading system and think its that easy. Trading forex is a profession just like any other profession, Its the same as wanting to play the piano, you cant just sit down in front of it and begin playing at a concert pianist level…you have to learn it first, same as trading it’s something that takes experience gained to be successful.

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