Report: At Just a 1.5 Rating Leno’s Show Could Make NBC $300 Million a Year

Sep 23, 2009  •  Post A Comment

If "The Jay Leno Show" averages a 1.5 rating for the year, the show could make $300 million a year for NBC, reports The Hollywood Reporter. John Ferriter, head of unscripted programming for talent agency WME, gave that assessment on Tuesday at the Beverly Hills Hotel while speaking on a panel for the Producers Caucus.

— Allison J. Waldman


  1. Wow, that’s great for NBC, but do you think their affiliates will be thrilled with a 1.5 rating leading into their late news every night?

  2. mikeC: Good point. But have local 11pm news broadcasts been depending on lead In for ratings all these years? i dont think so. I think 11pm newscasts just count on ppl who want the last news of the night to watch.

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