Cable

NBC Sets Yet Another Time Buy For a Friday Night Movie with P&G and Walmart

NBC has set yet a second back-door pilot with two of TV’s biggest advertisers, both of whom are trying to encourage more family-friendly viewing, according to The Hollywood Reporter. This second project is called "The Jensen Project," and, like the…

More Than Half of All Americans Watched the Olympics Through Its First Nine Days; Primetime Alone Has Highest Winter Olympics Viewership for a Non-U.S.-based Games Since the 1994 Tanya Harding/Nancy Kerrigan-fueled Games in Lillehammer

Through Saturday night, Feb. 20th, "More than half of all Americans (162 million) have watched the Vancouver Olympics on the networks of NBC Universal through the first nine days of the Games; five million more than watched the first nine…

Former ‘Desperate Housewives’ Couple Are In Pilots for ABC and CBS

One of the more infamous couples from ‘Desperate Housewives’ have found new life in upcoming pilots, one for ABC and the other for CBS, The Hollywood Reporter reports. According to the report, "Nicollette Sheridan is set as the lead opposite…

NAACP Image Awards: A Tough Race for TV Nominees

Could it be? Having a little bit of momentary awards show withdrawal in the midst of the season, after the boom-boom-boom of the Golden Globes, the SAG Awards and the Grammys. The next televised extravaganza (after the non-broadcast yet very…

Potential Game Changer: Test Finds Addressable Ads Cut Ad Skipping by a Third

The results have been nothig short of phenomenal in a test of addressable ads in Baltimore, Adweek reports. Veteran reporter Steve McMClellan reports that the test showed ad skipping was reduced by 32%. The test was done by Comcast Spotlght…

National Survey Says 60% of Those Who Saw a Portion of Tiger Woods’ Statement Thought He was Sincere; 31% Said Perception of Him Now More Positive, 17% Said Perception of Him Now More Negative

In a quick national survey today, 60% of viewers surveyed said Woods’ apology was sincere, reports HCD Reseach. In a press release about the survey–which was taken by 1,090 people who were shown a video clip of the statement–HCD said,…

Tiger’s Lack of Specific Golf Plans Bad Sign for PGA Ratings

Tiger Woods apology this morning didn’t mention any specifics about a return to golf, which could be a major issue with PGA viewership, tvbythenumbers.com says. TVBythenumbers.com points out that Tiger’s injury in 2008 that for took a major bite out…

Quote of the Week

Our quote of the week comes from an interview by our friend James Hibberd, who runs the terrific Live Feed blog for The Hollywood Reporter. In an interview this week with Shari Anne Brill, the research and programming guru who recently…

Comcast’s Roberts and NBCU’s Zucker Are Heading Back To D.C.

On Thursday, February 25, Comcast Chairman Brian Roberts and NBC Universal president Jeff Zucker will appear before the House Judiciary Committee to discuss the Comcast/NBCU joint venture, reports Multichannel News. In the past few weeks, Zucker and Roberts were also…

Guess Which TV Service Provider is Planning a Single DVR That Can Hook Up to Eight TVs, and Showing the MLB All-Star Game in 3D This Year

How’s this sound: the launch of whole-home DVR service that would hook up as many as eight TVs to a single DVR, and the ability to see this year’s Major League Baseball All-Star game in 3-D. That’s just some of…