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‘Jersey Shore’ Character Trademarking Her Name

One of the colorful characters on MTV’s recently renewed reality series "Jersey Shore" has filed for a U.S. federal trademark for her nickname, according to The Smoking Gun. Nicole "Snooki" Polizzi, has decided that she would like to be the…

FX Delays Premiere of Comedy Starring Louis C.K.

FX is pushing back the premiere of its new comedy ‘Louie,’ B&C reports. The hourlong show was to have debuted in April, but will now premiere in June, so it can be paired with the return of the drama “Rescue…

NBCU Pushing Value of its Olympics Ads

Just four days into the Olympics, NBC Universal is touting data that show viewers are responding well to ads running in the games coverage, perhaps in a bid to sell out any remaining commercial time, The New York Times reports….

‘American Idol’ Reigns Over Olympics On Tuesday Night

It was American Idol beating the Winter Olympics in the ratings on Tuesday night, Feb. 16th, according to TVBytheNumbers.com. From 8p.m. until 10 p.m., ‘Idol’ averaged a 9.1 ratings in the 18-49 demo. The Olympics on NBC averaged a 5.1 rating in same demo. \ A new episode…

Leno’s New ‘Tonight’ Will be Minus a Key Player

Jay Leno’s new “Tonight Show” will be missing a key element from his old version, reports The Hollywood Reporter. Kevin Eubanks, the show’s bandleader since 1995, is negotiating his departure from the show. He’ll be there for the March 1…

HBO Puts Its Programming on the Internet. You Can Visit the New Site Now——One Analyst Says Site is So Good It ‘Makes You Want to Throw Out Your Cable Box’

HBO is preparing to launch a web site called HBO Go where its cable subscribers will have access to streamed versions of its series and movies, The New York Times reports. The web site, now in beta testing, has much…

Report: NBC O&Os Try to Rebound in Daytime: Unloading ‘Deal or No Deal,’ Working on New Newsmagazine Show

In an extensive article about how the NBC owned-and-operated stations are rejiggering their daytime schedules to improve their ratings, TVNewscheck is reporting that some shows will be dumped and some added. According to the report: "At the end of this season, the…

Geri Wang Named President of ABC Ad Sales

Geri Wang has been promoted to President of Sales & Marketing, ABC Television Network, it was announced today. Wang replaces Mike Shaw, who retired from the post at the end of last year but who continues to act as a consultant to ABC for this…

New Season Of Deadliest Catch May Include Footage of Captain Phil Harris in Hospital Soon Before He Died

The upcoming season of Discovery’s “Deadliest Catch” will feature Capt. Phil Harris’ final voyage at sea, but it may also include footage from the hospital as he unsuccessfully tried to recover from a massive stroke, EW.com reports. Harris died Feb….

Planned Mini Series from Co-Creator of ’24’ About JFK Draws Fire

JFK loyalists who have read scripts of an upcoming History Channel miniseries about President John F. Kennedy are trying to shut the production down even before filming begins, The New York Times reports. The mini is a project of Joel Surnow, a political…