Hulu is creating a documentary section of its site to feature films as well as short-form content, Broadcasting & Cable reports. “One of the opportunities in the movies [section] was to focus more on documentaries because the online availability provided…
AOL staffers got a blast from the past as two executives from the days before “troubled” preceded the online pioneers name, Steve Case and Ted Leonsis paid a visit to try raise morale at their old company, the Washington Post…
NBC Universal CEO Jeff Zucker asserted that online media consumption is still not making up for TV’s lost viewership and advertising revenue, Silicon Alley Insider reports. The site also notes that Hulu, the NBCU-News. Corp. Web video site, has been…
NBC Universal is reteaming with Microsoft and MSN to re-create “NBCOlympics.com on MSN” for the 2010 Olympic Winter Games in Vancouver, British Columbia. The online destination will complement NBC’s broadcast coverage with live and on-demand video, analysis and results powered…
Angela Matusik has been tapped to serve as chief content executive for iVillage Networks, MediaPost reports. Matusik previously was development editor for People.com, where she oversaw the site’s StyleWatch and led with the acquisition of Celebrity Baby Blog and the…
Athlete endorsements in digital ads have a greater effect on brand awareness, MediaPost reports, citing a new study from Insight Express. The study, done on behalf of Brand Affinity Technologies, found that video and still-image banner ads on Web sites…
Daisy Whitney’s New Media Minute
Comcast’s plans for Internet television will protect the cable industry’s business model by backing up the idea of paying for content, according to Comcast Interactive Media senior VP Karin Gilford, Multichannel News reports. Gilford, who spoke at a panel discussion…
Google and WPP are joining forces to fund research on how traditional and digital media advertisements work together to influence people, the Wall Street Journal reports. The companies, which have committed $4.6 million to the three-year venture, will detail the…
Google has tapped Dennis Woodside, a five-year veteran of the company, to replace Tim Armstrong, who is leaving to become CEO of AOL, Dow Jones reports. Woodside will oversee the company’s business of selling search, video and graphical ads on…