Online advertising spending may fall anywhere between 8% and 9% this year, according to Infectious Greed editor and economist Dr. Paul Kedrosky, MediaPost says. Kedrosky spoke at the OMMA Hollywood conference Monday morning, where other participants agreed that although online…
CBS’ on-demand coverage of NCAA March Madness college basketball has already surpassed last year’s totals in terms of unique viewers and consumption time, Multichannel News reports. CBSSports.com’s online streaming package has had 5.6 million unique visitors during the first two…
The fight over how Emmys for new media will be distributed has been resolved, ending a protracted battle between the National Academy of Television and the Academy of Television Arts & Sciences and setting the stage for deeper cooperation. “In…
Yahoo has tapped Elisa Steele as chief marketing officer, re-establishing the role after its last marketing chief left for Nintendo two years ago, the Wall Street Journal reports. Steele was previously the senior vice president of corporate marketing at NetApp,…
Fox Television Stations has signed a deal with Redlasso that will allow the Web video service to stream content from Fox’s local news programs, TVNewsday reports. Starting in April, sites and blogs will be able to use video content from…
The application that lets fans watch CBS’ basketball broadcasts on their iPhones is scoring points for advertisers, USA Today says. “It’s an innovative iPhone application that gives us an additional way to connect Coke Zero with NCAA fans,” a Coca-Cola…
SmartReply, a company that designs telephone and email marketing programs for retailers, agreed to acquire mSnap, a mobile ad firm, the Wall Street Journal reports. Marketers have been slow to shift spending to mobile advertising, and mobile ad companies have…
If Americans continue to prepare themselves at the current rate for the June 12 switch to all-digital television signals, the number of homes that aren’t ready by the deadline could be quite small, vindicating the Obama administration’s decision to push…
Branding Becomes Even More Important in Tough Times
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