CBS Interactive anticipates a 30% revenue increase in online advertising sold in coverage of this year’s NCAA March Madness basketball tournament, Bloomberg reports. According to CBSSports.com senior VP and general manager Jason Kint, Web revenue is projected to come in…
NBC Universal is partnering with Sony Computer Entertainment America to offer Universal Studios Home Entertainment movies and NBC Universal television shows on the PlayStation Network. The films and TV programs will be available for purchase via download on PlayStation3 and…
Verizon has added MLB Network HD and MLB Extra Innings to its FiOS TV service. MLB Network HD is free to Verizon Extreme customers with HD set-top boxes, while MLB Extra Innings is a premium-service package available to all FiOS…
Daisy Whitney’s New Media Minute
YouTube said on Monday it will block premium music videos in the U.K. after it failed to renew a licensing agreement with a music-royalty collection society, the Wall Street Journal reports. The Google Inc.-owned video-sharing site cited “prohibitive licensing fees…
“American Idol” is starting a mobile application for Apple’s iPhone and iPod Touch, allowing users to view videos of the 13 finalists, the Hollywood Reporter says. The application costs a one-time $1.99 fee, and will be updated weekly for the…
Dish Network has partnered with History and Ensequence to launch History Interactive. The 24/7 interactive TV (iTV) experience offers factoids, questions, games and galleries related to History’s programming. The iTV experience, which also allows viewers to set their DVRs to…
CBS Interactive has promoted Sarah Cain to vice president of communications. Ms. Cain, who was previously director of communications, will be responsible for the communications function for CBS Interactive, which includes BNET, CNET, GameSpot, TV.com, CBS.com and CBSSports.com. She will…
ESPN is starting a new program that inserts interactive video ads into programs on its Web sports network, ESPN360.com, Multichannel News reports. The technology was developed with the Disney Interactive Media Group and will debut during College Basketball’s Championship Week,…
Adult entertainment has successfully migrated from the television screen to multiple platforms, giving some cable operators ideas for gaining additional revenue from the Internet, Multichannel News reports. “There was a reluctance on their part in the past to get involved…