Online video advertising network Tremor Media is expanding the range of metrics it offers its advertisers via a deal with comScore that allows Tremor to offer an online equivalent for TV ratings, the company announced today. Tremor will provide advertisers…
Nielsen Co. has tapped Manish Bhatia as president of advanced digital services, MediaPost reports. Bhatia will be in charge of developing viewer information and analytics using new digital data streams, such as set-top boxes, the site says. Bhatia most recently…
CBS, Fox, NBC, Telemundo and ABC have all agreed to keep both analog and digital signals airing for their owned and operated stations through the new June 12 date set for the DTV transition. Acting Federal Communications Commission Chairman Michael…
Nickelodeon is launching a series of iPhone and iTouch applications based on its popular shows “SpongeBob SquarePants,” “Dora the Explorer” and “iCarly.” Users will be challenged to match shapes, count numbers and practice the alphabet through a “Dora the Explorer”…
Visible Measures is applying its Viral Reach Database and methodology to measure the return on investment, performance and effectiveness of more than 50 Super Bowl ads, based on both the original commercials and on related videos found on more than…
Political news icon Bob Schieffer will host a 15-minute weekly Webcast starting tomorrow, CBSNews.com announced today. It’s one of the first initiatives by a broadcast network to create an original news show purely for the Web. The show, “Washington Unplugged,”…
Tribune Interactive has hired Erica Thornton as the division’s chief financial office and senior VP, MediaPost reports. Thornton will manage the group’s financial and operation planning initiatives, the site says. Thornton most recently was VP finance for Clear Channel Chicago,…
Chairman Rick Boucher has brought in Amy Levin as counsel for the House Telecommunications and Internet Subcommittee, Broadcasting & Cable reports. Levin previously served as senior counsel for Internet and telecommunications matters for John Dingell, former chairman of the House…
Web video viewership jumped 13% in December from the month before, comScore reported today. The online audience measurement firm found that Internet users in the United States watched a record 14.3 billion online videos in December, a 13% rise from…
The poor economic climate likely will give online ad sales single-digit growth, if any, this year, MediaPost reports, citing a panel of ad executives who spoke at the OnMedia NYC conference Monday. Razorfish chief strategy officer Jeff Lanctot said flat…