The Super Bowl advertisers winning in the online word-of-mouth game are Hulu, Pepsi and Denny’s, according to online tracking service Trendrr. Among online services, Hulu beat out beat out all other Web sites and brands. Hulu was “tweeted,” or referenced…
The House of Representatives likely will vote on delaying the switch to digital television on Wednesday this week, TelevisionWeek reports. House Energy & Commerce Committee Chairman Henry Waxman, D-Calif., and Telecommunications & Internet Subcommittee Chairman Rick Boucher, D-Va., sent a…
Some 400 to 500 television stations could switch to digital signals early, even if the transition date is officially delayed until June from the current Feb. 17 deadline, Dow Jones reports. A date-delay bill in Congress would allow stations to…
Even though the Super Bowl is over, the advertisements showed during the game continue to battle for supremacy among online viewers, the Wall Street Journal reports. Marketers, who paid as much as $3 million for a 30-second spot, are trying…
Four Google executives went on trial yesterday in Milan for criminal charges of defamation and privacy violation over a three-minute video posted on the company’s Italian site that mocked a child with Down Syndrome, the New York Times reports. Three…
News Corp. should take a page from the U.S. government’s idea of splitting up “good banks” and “bad banks” by separating its growing assets from its bad assets, according to a report from Michael Nathanson of Sanford C. Bernstein, the…
Digital network Ion Life has acquired eight new shows for 2009 to air daily Monday through Sunday. Feb. 2 will see the unveiling of the travel and adventure series “Explore” from Planet Pictures. NBCU’s one-hour lifestyle show “Home Delivery” and…
Hulu aired its first commercial during Sunday night’s Super Bowl telecast for free, the New York Times observes. The Web video service, a joint venture between NBC Universal and News Corp., received investment and commercial credits from the parent companies…
Netflix may be considering offering access to HBO content through its online and set-top box options for an extra fee, ArsTechnica.com reports. The possibility of the option came up in a recent customer survey released by the DVD rental company,…
NBC Universal said its television shows are driving a large portion of mobile video usage for its cell phone programming. The media company reported today that NBC.com generated more than 60% of traffic to NBCU programming on mobile phones, as…