A group of podcasters, in conjunction with industry group the Association for Downloadable Media, today introduced a set of standards for advertising in programs delivered on the Web. The ADM said many of its members have been supporting standard practices…
Verizon’s new wireless home phone service will carry several Web shows, the company said today. Verizon’s new “Verizon Hub” is a home phone device that runs on broadband and wireless, but does not require the use of a landline phone….
Apparently, a Super Bowl spot doesn’t buy much these days. So far today, Internet traffic to Web sites of companies that advertised during Sunday’s football game is about the same as for the week leading up to the game, according…
GoDaddy.com saw its first Web traffic spike during the Super Bowl about 15 minutes after its first commercial ran, Web technology firm Akamai reported Sunday night. Traffic to the site jumped to 433,206 visitors per minute at 7:30 ET, then…
Digital Bandwidth Holds Great Promise
Can programming producers survive on revenues derived from Web distribution alone? The overwhelming evidence seems to say no. Last week production shop Generate struck a multiyear television development and production deal to create scripted broadcast and cable series for 20th…
New-Media Creators Shy Away From Making Content on Spec
Internet television got off to a slow start in the early 2000s, but as soon as technology was developed that enabled high-quality, television-like viewing experiences, it was quickly embraced by mass audiences. In particular, Internet television growth since 2006 has…
Hulu proved in just nine months of operation in 2008 that consumers and advertisers are hungry for premium programming on the Web. The NBC Universal-News Corp. online video venture ended the year with more than 100 major brands advertising against…
President Barack Obama will sign the bill that pushes back the transition to digital-television broadcasting from analog, according to press secretary Robert Gibbs, the Associated Press reports. Gibbs said the president will sign the bill because he wants to give…