Online television viewers prefer seeing a variety of advertisers in an online episode of a television show, according to data from ABC. The network conducted internal research on the viewing experience of watching primetime shows online and found that bumping…
TV writer-producer Bob Kushell started doing a five-minute web talk show during last year’s Writers Guild of America strike, the Associated Press says. Backed by Sony’s online video network Crackle, Kushell has kept on filming “Anytime With Bob Kushell” in…
While the economic recession is taking a toll on many advertising-dependent media companies, others such as Netflix appear to be thriving in tough times, the Hollywood Reporter says. The online video-rental company should add 1 million new customers this year,…
Spanish-language network Televisa and publishing company Impremedia reached an agreement allowing Impremedia to distribute digital downloads, ringtones, games and other products related to Televisa’s television shows, Daily Variety reports. Televisa last week reached a $600 million out-of-court settlement with Univision,…
Having a sponsor attached to a Web series doesn’t mean it automatically will receive a production green light, but it definitely helps build the case for a program, CBS Interactive executive Anthony Soohoo said during a panel at NATPE today….
Google said it has begun including time-shifted viewership data in reports for its Google TV Ads clients. The data is being generated to provide advertisers “with insight into how and when viewers see your ads during DVR playback of recorded…
Time Warner’s troubled AOL unit said it would lay off 700 employees or about 10% of its work force, Dow Jones reports. Talks to sell AOL’s dial up business to EarthLink have ended, but negotiations with Yahoo and Microsoft continue,…
YouTube is in talks with the William Morris Agency to sign a deal that will bring content created by the talent agency’s clients to the world’s biggest online video site, the New York Times reports, citing unnamed sources familiar with…