Canoe Ventures CEO David Verklin believes TV has the Internet’s number with a new ad delivery system, Adweek reports. The cable operator-owned Canoe’s new Creative Versioning Platform plans to marry the cable industry’s 1,100 geographical ad zones with demographic databases,…
German multimedia software company Nero has developed a kit that would allow those who want TiVo to turn their PCs into TiVo digital video recorders, Multichannel News reports. The kit will include software for Windows XP and Vista that replicates…
Measurement Firm to Gauge Users’ Engagement Online
Web Video Incubator Aims to Find Fresh Creative Talent
Hawaii Cable Trial Indicates Importance of Measurability
As video has become ubiquitous online, the path we take to the billions of Web videos has started to mirror our online routes to other content. By that I mean search. Search has become one of the most popular ways…
Without having as much name recognition as YouTube, Facebook or MySpace, CBS faces a tough road ahead trumpeting recent acquisition CNET.com, says the Hollywood Reporter. To help get a return on its $1.8 million purchase, the network has used CNET…
The Federal Communications Commission’s Jonathan Adelstein pleaded for more tests on the consumer impact of the national transition from analog to digital TV broadcasting, Broadcasting & Cable reports. Speaking at an Advertising week session, Adelstein praised New York City’s decision…
A study conducted by ABI Research has found broadband video viewership has doubled in the past year, Multichannel News reports. A year ago, 32% of Internet users watched Web video. That number has risen to 63% today. Out of the…
MobiTV will broadcast tonight’s presidential debate live without commercials beginning at 9 p.m. EDT right to your cell phone. Tonight’s debate and the other two scheduled for this campaign will be available to MobiTV subscribers on AT&T, Sprint, Alltel and…