Multiplatform lifestyle and entertainment network Men7 and Red Bull have joined forces to create “DNA of Sport,” a branded entertainment Web series, Adweek reports. The 15 12-minute episodes will explore how action-sport athletes push the boundaries of what is possible…
A study by the Nielsen Co. and the Cable & Telecommunications Association for Marketing found that 94% of those who subscribe to cable or satellite service prefer to watch programming on their TV sets rather than online, the Hollywood Reporter…
Online services provider Internet Broadcasting said it’s launching Web-based opinion and polling tools for Web publishers today. Already Meredith Publishing and NYCtv are using the new polling features to create forums for users to debate issues. The product introduction is…
YouTube is not the most important online video distribution partner. Sounds like a pretty crazy statement, right? After all, Nielsen Online said YouTube delivered 3.8 billion video streams to 68 million unique visitors in May, more than 11 times the…
Crackle.com will debut “The Marc Horowitz Signature Series,” a biweekly online show following the comedian as he drives a route in the shape of his signature across America, Media Daily News reports. He will stop in 20 towns along the…
“Dr. Horrible’s Sing-Along Blog,” a new Web musical from Joss Whedon, will be streamed online in three installments beginning July 15, TV Guide reports. The three acts will stay up until July 20, after which they will be available for…
CBS Corp. has completed its acquisition of CNET Networks, which will be merged into the operations of the CBS Interactive division. The newly expanded division will incorporate all the online brands of CBS and CNET Networks, making CBS Interactive the…
DirecTV officially launched its on-demand service, which provides subscribers with a DirecTV PlusHD DVR or R22 DVR receiver with more than 4,000 free standard-definition and HDTV titles, Multichannel News reports. DirecTV on Demand allows customers to download programming straight to…
NBC Universal promoted Vivi Zigler to president of NBC Universal digital entertainment, a nod to her work in building NBC.com into a hub for consumers to watch the networks’ shows online. Previously executive VP of digital entertainment, Ms. Zigler will…
SXM and Ikea will co-produce “Easy to Assemble,” a scripted Web series written and created by and starring Illeana Douglas. The show follows Douglas and her celebrity friends, who will be named next week, as they try to assimilate into…