Eager to capitalize on the growing trend of delivering shows on more than one platform, audience measurement firm TNS Media Research is developing a research tool that would produce an aggregate ratings report for a show.The tool is intended to…
By Allison J. Waldman 1956“As The World Turns” debuts on CBS. “The Edge of Night” premieres on the network at the same time. They are the first 30-minute daytime soaps on television.1956In her role as Nancy Hughes, Helen Wagner speaks…
Fighting Surging Competition Seen as Wiser Focus
By Allison J. Waldman Special to TelevisionWeek In 1960, when Eileen Fulton, the daughter of a preacher and native of Asheville, N.C., was cast as young scamp Lisa Miller on “As The World Turns,” she never expected that she would…
At least eight shows have attracted additional viewers via on-demand services and in their television runs as a result of being made available on iTunes. iTunes does not release specific download figures but does include a dynamic ranking of top…
MTV Networks really wants its broadband. CMT’s Loaded is set to join Overdrive, VSpot and MotherLoad in late summer as the company’s latest broadband channel.“MTV Networks has been trying to define itself on the Internet in the past couple years,…
Net’s Entire New Slate Broadband-Ready
Pure Country Net Devoted to Music Videos
Networks Learning Which Shows Flourish With New Media Exposure-and Which Don’t
After settling its battle with EchoStar Communications, Lifetime Entertainment Services is in a scrape with another satellite provider.DirecTV filed a lawsuit Wednesday in a Los Angeles federal court charging Lifetime with breach of contract. According to the suit, after Lifetime’s…