Cablevision Systems and SportsNet New York have struck a long-term agreement that brings the new regional sports network to Cablevision subscribers, the companies said Thursday.The channel, which became available to customers starting Thursday, is part of Cablevision’s Family Cable expanded…
Craig Erwich has extended his deal with the Fox network to remain as executive VP of programming for several more years, which keeps him working for Peter Liguori, president of entertainment.Mr. Erwich first took the position in June 2003 under…
Warner Bros. has promoted Jim Noonan to the newly created position of senior VP of worldwide strategic promotions and communications for the Home Entertainment Group. The announcement was made Wednesday by Kevin Tsujihara, president of the division, to whom he…
Former WB publicity executive Keith Marder has been named director of communications for the CBS Corp.-owned digital and cable programming service CSTV Networks. The announcement was made Wednesday by CSTV Networks CEO Brian Bedol and Gil Schwartz, executive VP of…
Allstate Insurance has signed a multiyear sponsorship agreement with the Fox network and the Sugar Bowl Committee to become the title sponsor of the annual college football game, the company announced Wednesday. In teaming with the Sugar Bowl, the Northbrook,…
Spike announced a new branding tag line today: “Get More Action.” The announcement comes as Spike completes a deal for a two-year extension of its Ultimate Fighting Championship partnership. The deal includes four more seasons of the reality series “Ultimate…
Fox’s MyNetworkTV announced Wednesday that it has signed 12 new affiliates, increasing clearances for the new network to 55 percent of U.S. TV homes.Granite Broadcasting signed up with MyNetworkTV, which is scheduled to launch Sept. 5, in three markets, committing…
MTV has ordered two new reality series, “Blowin’ Up” and “Fast Incorporated.” “Blowin’” tracks comic-actor Jamie Kennedy as he attempts to become a hip-hop star and will debut this fall. “Fast” follows a Hollywood company that finds must-have cars for…
Verizon Communications said Wednesday it has reached an agreement with SportsNet New York to carry the regional sports channel as part of Verizon’s expanded basic video package in the New York area.The pact comes a day after Verizon said it…
CBS and in-store media network SignStorey have partnered to provide in-store content to more than 1,300 supermarkets across the nation. CBS programs and personalities will appear in brief, custom-produced informational segments that will run on monitors inside grocery stores. CBS…