HBO Shifts Business to PHD
HBO shifted its media planning and buying assignments to PHD from OMD, HBO and PHD said Friday. The account is valued at about $60 million. PHD also handles planning and buying for Discovery Communications.
In Depth
Study: Advertisers Think Traditional TV Spots Losing Power
Advertisers feel they’re getting less bang for their marketing buck on television than two years ago, according to a study released Wednesday. The survey, by the Association of National Advertisers and Forrester Research, found that 78 percent of advertisers feel…
‘Danza’ Unlikely to Return for Third Season
Speaking directly to his studio and television audience Friday, talk show host Tony Danza said it was unlikely his eponymous Buena Vista Television syndicated strip would return for a third season in the fall.Advising viewers to “enjoy the rest of…
‘CSI: NY’ Trumps Debuts of ‘The Evidence,’ ‘Heist’
The Wednesday night debuts of ABC’s “The Evidence” and NBC’s “Heist” at 10 p.m. (ET) couldn’t overtake CBS’s veteran in the time slot, its franchise drama “CSI: NY.”“Evidence” scored a 3.4 in adults 18 to 49, a number that included…
CBS Touts Schedule at Pre-Upfront
CBS is so confident in its current prime-time programming schedule it is taking bigger risks with its development slate this season, said Nina Tassler, the network’s president of entertainment, at CBS’s pre-upfront presentation Thursday morning at New York’s Ed Sullivan…
WB Offers ‘Bedford’ Online Despite FCC Concerns
With the specter of FCC decency fines hanging over it, The WB is making available the premiere episode of its new drama “The Bedford Diaries” on its Web site Thursday. The network has decided the premiere must be edited before…
NBC’s ‘Cooking Showdown’ Adds Celebrities
NBC’s week-long reality series “Celebrity Cooking Showdown” slated for April has added celebrity participants, including a supermodel, a soap star and a beauty queen.Participants include supermodel Naomi Campbell, “Days of our Lives” star Allison Sweeney, country music artist Big Kenny,…
NBC Gives ‘Windfall’ June 8 Premiere
NBC drama “Windfall” will premiere in veteran drama “ER’s” time slot on Thursday, June 8, at 10 p.m. (ET). The announcement was made by Kevin Reilly, NBC’s president of entertainment.The series tells the story of a group of people who…
Yahoo to Carry ’60 Minutes’ Content
“60 Minutes” content is going to become available to Yahoo users in the fall, when the CBS News show begins its 39th season. On Sunday nights, a Yahoo microsite dedicated to the newsmagazine will add two news packages, one of…
Greenspan to Receive Lifetime Achievement Nod at Sports Emmys
Famed and acclaimed sports writer-producer-director Bud Greenspan will receive a Lifetime Achievement Award at the 27th Annual Sports Emmy Awards. Peter Price, president and CEO of the National Academy of Television Arts & Sciences, made the announcement Thursday. The Sports…