Logo

In Depth

The WB Orders Plenty of ‘Blue Collar TV’

The WB announced Tuesday it is ordering 22 additional episodes of its new sketch comedy show “Blue Collar TV.” The show has been a strong performer since it premiered Thursday, July 29. In its debut “Blue Collar TV” attracted 5.4…

NBC’s Olympics Coverage Ratings Improve

The second night of Olympics competition on NBC Sunday night drew a 15.4 fast national Nielsen Media Research rating and 26 share, up 5 percent from Sydney’s 14.6/24 in 2000. Through Day 3, coverage of the 2004 Athens Olympics on…

Viacom to Receive Governor’s Award

The Academy of Television Arts & Sciences’ Board of Governors has voted to honor Viacom with the prestigious Governor’s Award for the company’s multiple public service campaigns. “Viacom’s overall commitment to public service through its endemic campaigns was quite an…

America Channel Gets Ad Commitment from SC Johnson

America Channel said it received an upfront advertising commitment from SC Johnson covering the first three-quarters of 2005. A buyer at Initiative Media, which handled the ad buy, cited America Channel’s “family-friendly environment” as a reason for the placement.#

Cox to Carry GoodLife TV

GoodLife TV said it will be carried by Cox Communications to digital subscribers on its San Diego systems beginning Aug. 17. GoodLife will appear on Channel 369.#

Comcast Agrees to Carry NFL Net

Comcast has agreed to carry the NFL Network, which will be added to Comcast’s Digital Plus lineup for the majority of its 8 million digital cable customers. Comcast also got the rights to VOD game highlights as part of the…

Discovery Communications, Meredith Team Up to Publish Books

Discovery Communications has signed an agreement with Meredith Corp. to create and publish books based on house- and home-based programs on Discovery Channel, TLC and Discovery Home Channel. The companies have already worked together on a best seller based on…

NBC’s Olympics Ratings Start Off Strong

NBC’s prime-time Olympics coverage from the opening ceremonies on Friday through the first day of competition on Saturday scored a 13.2 rating in households and a 25 share, down from the 14.5/27 racked up by the network during the 2000…

DiMartino Takes Marketing Post With Fox TV Studios

Fox Television Studios announced Friday that Regina DiMartino has been named to the newly created post of executive VP, global marketing. Ms. DiMartino will report directly to studio President Angela Shapiro.Ms. DiMartino most recently served as senior VP of marketing,…

ATAS Announces Diversity Forum

| Associations | Academy Tackles Industry Criticism Head-On