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In Depth

Industry watchers sound off on sweeps

“In the space of two days, in the top half of the news, we saw sexual offenders on the loose, cybersex predators, a sexual peeper in San Marcos and, on the lighter side, a story about sexual rejuvenation through surgery.”Jeanne…

HDTV: UP CLOSE WITH ULTIMATE IN REALITY TV

I just came back from the Grammys! Well, not quite, but it feels like it after watching the live broadcast on a 65-inch high-definition TV. The picture was so vivid and detailed, I can’t imagine that it could have looked…

P&G, Kraft Brands Adopt ‘OddParents’

After keeping a low profile in the brand tie-in world, Nickelodeon’s “The Fairly OddParents” is linking with longtime network partners Burger King and Kraft Foods, and with Procter & Gamble’s Pringles for a $50 million cross-promotion this month.In what has…

News Briefs

ABC renewed “NYPD Blue” for a 12th season, which is expected to be its last. The show launched in 1993 and has consistently been one of ABC’s highest-rated dramas. Creator Steven Bochco routinely pushed the boundaries of broadcast television with…

Honeymoon Over for TLC’s ‘Dating’

TLC is breaking up with “A Dating Story.” “Dating Story,” a staple of the network’s daytime lineup of original reality-based shows, stopped production last month and will lose its afternoon time slot in September. The series may continue to appear…

The Ratings Wizard

Monday, Feb. 2, 2004-Sunday, Feb. 8, 2004TV Season Week No. 19Three editions of “American Idol” were enough for Fox to edge out CBS for the weekly 18 to 49 title. Fox averaged a 5 rating/13 share in the demo to…

A Sampling of Recent Sweeps Stunts on Local Stations

* WPIX-TV, New York, scheduled a February report on honesty in which a reporter dropped money on sidewalks and then snooped on finders with a hidden camera.* WCMH-TV, Columbus, Ohio, sent a reporter to file stories on neck surgery performed…

Guest Commentary: Cable-Satellite Battle Wallowing in Negatives

This past November EchoStar Communications announced a nationwide advertising campaign for its DISH Network satellite television service. In a bold move, it chose to go all-out negative by symbolizing its perceived enemy-the operators of cable TV systems-as greedy pigs. In…

Who Says Size Matters?

Glen Foster fancies himself a ladies’ man. The fact that he is only 4 feet, 5 inches tall doesn’t mean his heart can’t be full of love. The question is for whom? In a two-part reality show from exec producers…

Ad Market Grows in Fits and Starts

Pat Ivers can tell you where his business will be in 30 days. The picture is a little less clear in 60 days, and by 90 days his cloudy crystal ball goes back in the closet. That’s because he’s working…