When Ehrlich Toyota was planning a grand opening for its Fort Collins, Colo., car dealership last summer, Comcast Spotlight got the chance to flex its marketing muscle. Marketing promotions and campaigns are often packaged into local cable ad sales deals….
Like this image of Arabian stallions at full gallop, the new Alhurra Arabic-language television network is off and running this week with news coverage beamed at the Middle East, despite significant competition and mounting controversy. The signature horses, done in…
At a time when many ad agencies have either shut down or significantly cut back on their internal media training programs, their clients are going back to school. Later this month some of the nation’s largest marketers will send some…
The imminent change of leadership on the House Energy and Commerce Committee could have a profound impact on the media business at a time of tremendous change. As Rep. Billy Tauzin, a fiery and often controversial Louisiana Republican, steps down…
CBS’s latest big sports adverting sales effort-for the NCAA’s March Madness basketball tournament-is going well this year after a problematic round in 2003. CBS is inking deals at modest 6 percent to 8 percent price increases on average for the…
On Nov. 24, 2003, it was tough to find the 11 p.m. local news on television in the Tampa-St. Petersburg, Fla. market. With more than 53 percent of the market’s television households tuned to watch the Tampa Bay Buccaneers on…
FX has secured the rights to an acclaimed Los Angeles Times series called “Green Card Marines,” which it intends to develop into a three-hour movie. Moctesuma Esparza is attached to executive produce through Esparza-Katz Productions, which he runs with partner…
Comcast Corp. has yet to convince The Walt Disney Co. to accept its takeover offer, but it already faces a significant hurdle. A coalition of consumer groups that showed considerable political muscle during the battle over broadcast deregulation last year…
1. Rick Sirvaitis, left, and John Miles of GM Mediaworks take part in Advertising Age’s Second Annual Madison+Vine Conference Feb. 4 in Beverly Hills.2. Steven Melnick, senior VP of marketing at 20th Century Fox TV, attends the Madison+Vine conference.3. National…
“In the space of two days, in the top half of the news, we saw sexual offenders on the loose, cybersex predators, a sexual peeper in San Marcos and, on the lighter side, a story about sexual rejuvenation through surgery.”Jeanne…