Mike Woody, the local sales manager for OnMedia in Des Moines, Iowa, tripled the rate on a Hallmark Channel ad sales package and sold out in less than a week.“In hindsight, maybe we underpriced it,” Mr. Woody said of the…
President Bush has resurrected a proposal to hit TV stations with $500 million in annual spectrum fees as part of his fiscal 2005 budget. Under the plan, commercial stations would have to pay the fees every year, starting in 2007,…
Talk about your good news-bad news situation-Suzanne Rogers, the “Days of Our Lives” veteran who saw the prominence of her character, Maggie Horton, rise and fall over her 30-year run on the series, was given a story line last year…
America Online is one of the Super Bowl halftime sponsors seeking a rebate. The Time Warner division planned to repurpose the show on its Web site and sell a DVD version, but now those plans have been scrapped. However, before…
It was just over a year ago on the French Riviera that Procter & Gamble’s interaction with television took its first baby step toward the future. That’s when James Stengel, P&G’s global marketing officer, went to the International Advertising Festival…
Mark DeVitre has been named VP, sales, Warner Bros. Domestic Cable Distribution. Mr. DeVitre will be responsible for the domestic licensing of feature films, television series, miniseries, TV movies and specials to the pay television and basic-cable networks. He joins…
The American Association of Advertising Agencies’ 2004 Media Conference and Trade Show opens Wednesday at the Royal Pacific Resort at Universal Studios in Orlando, Fla., and in conjunction with the show, TelevisionWeek has announced the selection of MediaVest Worldwide’s Pam…
Stations carrying Twentieth Television’s “On-Air With Ryan Seacrest” are heavily promoting an appearance by pop princess Britney Spears this Wednesday, during the first week of February sweeps.But the big push isn’t just about sweeps. It is also part of a…
Who’s to blame for Janet Jackson’s bare breast at the Super Bowl? Who cares?As the fallout continues from the halftime incident, everyone is looking for someone to blame. But whether one chooses to single out CBS, MTV, the NFL, Ms….
I’ve been following the American reaction to “Boobygate” with much amusement. And now “ER” is being edited? Good gravy, they’re just breasts! Half the population has them. I honestly can’t understand all the fuss. If it had happened here in…