At a time when many ad agencies have either shut down or significantly cut back on their internal media training programs, their clients are going back to school. Later this month some of the nation’s largest marketers will send some…
The imminent change of leadership on the House Energy and Commerce Committee could have a profound impact on the media business at a time of tremendous change. As Rep. Billy Tauzin, a fiery and often controversial Louisiana Republican, steps down…
CBS’s latest big sports adverting sales effort-for the NCAA’s March Madness basketball tournament-is going well this year after a problematic round in 2003. CBS is inking deals at modest 6 percent to 8 percent price increases on average for the…
WB Drives a Stake Into ‘Angel’ Barely a week after “Angel” celebrated its 100th episode, The WB decided not to renew the drama for another season. “Angel,” the “Buffy the Vampire Slayer” spinoff created by Joss Whedon, will wrap up…
Indecency Fine Increase Clears House Panel The House telecommunications subcommittee voted unanimously today to approve legislation that would crack down on broadcast indecency by ratcheting up the fines for off-color programming. Under the legislation, the cap on a fine for…
Disney Ponders Comcast Bid Walt Disney Co. Chairman and CEO Michael Eisner offered little comment Wednesday on Comcast’s unsolicited proposal to merge the media and cable companies, saying only that the company will study the cable operator’s proposal. Speaking at…
‘Fear’ Elevates NBC to Nightly Demo Win NBC won Monday night in adults 18 to 49, thanks to a record-breaking performance by “Fear Factor.” “Fear” gave NBC its best 18 to 49 ratings in the Monday 8 p.m.-to-9 p.m. time…
Mike Woody, the local sales manager for OnMedia in Des Moines, Iowa, tripled the rate on a Hallmark Channel ad sales package and sold out in less than a week.“In hindsight, maybe we underpriced it,” Mr. Woody said of the…
President Bush has resurrected a proposal to hit TV stations with $500 million in annual spectrum fees as part of his fiscal 2005 budget. Under the plan, commercial stations would have to pay the fees every year, starting in 2007,…
Talk about your good news-bad news situation-Suzanne Rogers, the “Days of Our Lives” veteran who saw the prominence of her character, Maggie Horton, rise and fall over her 30-year run on the series, was given a story line last year…