It was just over a year ago on the French Riviera that Procter & Gamble’s interaction with television took its first baby step toward the future. That’s when James Stengel, P&G’s global marketing officer, went to the International Advertising Festival…
Mark DeVitre has been named VP, sales, Warner Bros. Domestic Cable Distribution. Mr. DeVitre will be responsible for the domestic licensing of feature films, television series, miniseries, TV movies and specials to the pay television and basic-cable networks. He joins…
The American Association of Advertising Agencies’ 2004 Media Conference and Trade Show opens Wednesday at the Royal Pacific Resort at Universal Studios in Orlando, Fla., and in conjunction with the show, TelevisionWeek has announced the selection of MediaVest Worldwide’s Pam…
Stations carrying Twentieth Television’s “On-Air With Ryan Seacrest” are heavily promoting an appearance by pop princess Britney Spears this Wednesday, during the first week of February sweeps.But the big push isn’t just about sweeps. It is also part of a…
Who’s to blame for Janet Jackson’s bare breast at the Super Bowl? Who cares?As the fallout continues from the halftime incident, everyone is looking for someone to blame. But whether one chooses to single out CBS, MTV, the NFL, Ms….
I’ve been following the American reaction to “Boobygate” with much amusement. And now “ER” is being edited? Good gravy, they’re just breasts! Half the population has them. I honestly can’t understand all the fuss. If it had happened here in…
Phil McGraw is a talk show host on a mission. The man who parlayed almost five years of appearances on “The Oprah Winfrey Show” into his own daytime show-“Dr. Phil,” the top-rated new syndicated series of last season-feels America needs…
Spike TV’s first homegrown hit, “The Joe Schmo Show,” will return to the cable network, sources said, possibly as early as May. The second season is expected to receive more hype than the original runs of the series, which aired…
‘Blue’ Renewed for 12th and Final Season ABC renewed “NYPD Blue” for a 12th season, which will be its last. The show launched in 1993 and has consistently been one of ABC’s highest-rated dramas. Creator Steven Bochco routinely pushed the…
Rep. Joe Barton, R-Texas, a conservative with a pronounced deregulatory bent, last week announced his campaign to succeed Rep. Billy Tauzin, R-La., as head of the House Energy and Commerce Committee.The panel has chief authority over legislation affecting the broadcasting…