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In Depth

Watchdogs Target Comcast

Comcast Corp. has yet to convince The Walt Disney Co. to accept its takeover offer, but it already faces a significant hurdle. A coalition of consumer groups that showed considerable political muscle during the battle over broadcast deregulation last year…

Roving Eye

1. Rick Sirvaitis, left, and John Miles of GM Mediaworks take part in Advertising Age’s Second Annual Madison+Vine Conference Feb. 4 in Beverly Hills.2. Steven Melnick, senior VP of marketing at 20th Century Fox TV, attends the Madison+Vine conference.3. National…

Industry watchers sound off on sweeps

“In the space of two days, in the top half of the news, we saw sexual offenders on the loose, cybersex predators, a sexual peeper in San Marcos and, on the lighter side, a story about sexual rejuvenation through surgery.”Jeanne…

HDTV: UP CLOSE WITH ULTIMATE IN REALITY TV

I just came back from the Grammys! Well, not quite, but it feels like it after watching the live broadcast on a 65-inch high-definition TV. The picture was so vivid and detailed, I can’t imagine that it could have looked…

P&G, Kraft Brands Adopt ‘OddParents’

After keeping a low profile in the brand tie-in world, Nickelodeon’s “The Fairly OddParents” is linking with longtime network partners Burger King and Kraft Foods, and with Procter & Gamble’s Pringles for a $50 million cross-promotion this month.In what has…

News Briefs

ABC renewed “NYPD Blue” for a 12th season, which is expected to be its last. The show launched in 1993 and has consistently been one of ABC’s highest-rated dramas. Creator Steven Bochco routinely pushed the boundaries of broadcast television with…

Honeymoon Over for TLC’s ‘Dating’

TLC is breaking up with “A Dating Story.” “Dating Story,” a staple of the network’s daytime lineup of original reality-based shows, stopped production last month and will lose its afternoon time slot in September. The series may continue to appear…

The Ratings Wizard

Monday, Feb. 2, 2004-Sunday, Feb. 8, 2004TV Season Week No. 19Three editions of “American Idol” were enough for Fox to edge out CBS for the weekly 18 to 49 title. Fox averaged a 5 rating/13 share in the demo to…

A Sampling of Recent Sweeps Stunts on Local Stations

* WPIX-TV, New York, scheduled a February report on honesty in which a reporter dropped money on sidewalks and then snooped on finders with a hidden camera.* WCMH-TV, Columbus, Ohio, sent a reporter to file stories on neck surgery performed…

Guest Commentary: Cable-Satellite Battle Wallowing in Negatives

This past November EchoStar Communications announced a nationwide advertising campaign for its DISH Network satellite television service. In a bold move, it chose to go all-out negative by symbolizing its perceived enemy-the operators of cable TV systems-as greedy pigs. In…