CBS’s latest big sports adverting sales effort-for the NCAA’s March Madness basketball tournament-is going well this year after a problematic round in 2003. CBS is inking deals at modest 6 percent to 8 percent price increases on average for the…
On Nov. 24, 2003, it was tough to find the 11 p.m. local news on television in the Tampa-St. Petersburg, Fla. market. With more than 53 percent of the market’s television households tuned to watch the Tampa Bay Buccaneers on…
FX has secured the rights to an acclaimed Los Angeles Times series called “Green Card Marines,” which it intends to develop into a three-hour movie. Moctesuma Esparza is attached to executive produce through Esparza-Katz Productions, which he runs with partner…
Comcast Corp. has yet to convince The Walt Disney Co. to accept its takeover offer, but it already faces a significant hurdle. A coalition of consumer groups that showed considerable political muscle during the battle over broadcast deregulation last year…
1. Rick Sirvaitis, left, and John Miles of GM Mediaworks take part in Advertising Age’s Second Annual Madison+Vine Conference Feb. 4 in Beverly Hills.2. Steven Melnick, senior VP of marketing at 20th Century Fox TV, attends the Madison+Vine conference.3. National…
“In the space of two days, in the top half of the news, we saw sexual offenders on the loose, cybersex predators, a sexual peeper in San Marcos and, on the lighter side, a story about sexual rejuvenation through surgery.”Jeanne…
I just came back from the Grammys! Well, not quite, but it feels like it after watching the live broadcast on a 65-inch high-definition TV. The picture was so vivid and detailed, I can’t imagine that it could have looked…
After keeping a low profile in the brand tie-in world, Nickelodeon’s “The Fairly OddParents” is linking with longtime network partners Burger King and Kraft Foods, and with Procter & Gamble’s Pringles for a $50 million cross-promotion this month.In what has…
ABC renewed “NYPD Blue” for a 12th season, which is expected to be its last. The show launched in 1993 and has consistently been one of ABC’s highest-rated dramas. Creator Steven Bochco routinely pushed the boundaries of broadcast television with…
TLC is breaking up with “A Dating Story.” “Dating Story,” a staple of the network’s daytime lineup of original reality-based shows, stopped production last month and will lose its afternoon time slot in September. The series may continue to appear…