Last month Showtime accomplished something it hasn’t managed in years, a feat that recently thwarted even its much larger competitor HBO: the launching of a new hit series. The premiere of “The L Word,” Showtime’s lesbian-themed ensemble drama, garnered 936,000…
Jaguar and Land Rover have bought local sponsorships in a Southern California portion of a national golf competition carrying an incredibly long title: “The Mutual of Omaha Drive Chip & Putt Jr. Challenge Presented by The Golf Channel.”Adlink and its…
Jon Mandel, co-CEO of MediaCom Worldwide, said none of his clients are re-evaluating whether to advertise on MTV following the Super Bowl debacle. His clients spent a total of $3.4 billion on media last year. “The issue is you know…
HBO has been trying to keep details of the Feb. 22 series finale of “Sex and the City” under wraps, especially whether or not Mr. Big (Chris Noth) will re-ignite his on-again, off-again love affair with Carrie (Sarah Jessica Parker)….
Comcast cable systems in Los Angeles on March 29 will launch an all-infomercial channel, dubbed TV101, on digital channel 101, opening a new venue for local entrepreneurs and their self-produced half-hour programs.In exchange for providing infomercial owners access to its…
You’d be surprised how fast 350,000 square feet of soaring and sprawling space filled up when 5,000 media titans and moguls and power brokers and swells gathered to help christen Time Warner’s new headquarters on New York’s Columbus Circle. Everyone…
Although the other networks felt unanimous relief that it was CBS under barrage by viewers, press and politicians in the aftermath of Janet Jackson’s Super Bowl flash, there remained great pressure at every network to ensure there would be no…
Mike Woody, the local sales manager for OnMedia in Des Moines, Iowa, tripled the rate on a Hallmark Channel ad sales package and sold out in less than a week.“In hindsight, maybe we underpriced it,” Mr. Woody said of the…
President Bush has resurrected a proposal to hit TV stations with $500 million in annual spectrum fees as part of his fiscal 2005 budget. Under the plan, commercial stations would have to pay the fees every year, starting in 2007,…
Talk about your good news-bad news situation-Suzanne Rogers, the “Days of Our Lives” veteran who saw the prominence of her character, Maggie Horton, rise and fall over her 30-year run on the series, was given a story line last year…