Broadcast television’s vulnerability is showing in so many places at the moment that the lack of effective and timely response by the media companies that own networks and TV stations-as well as their inability to grasp the bigger picture-could eventually…
With its vast geographic area and broad mix of ethnic groups and income levels, the Los Angeles market is as complex as it is unwieldy. Targeting specific audiences with local cable advertising can be quite challenging.The good news is that…
What do Janet Jackson and TiVo have in common? They both used the Super Bowl to get more exposure.By now, unless you’ve been living on another planet, you know that Ms. Jackson flashed her right breast at the close of…
As the major ad shops begin finalizing their media plans for upcoming 2004-05 upfront TV negotiations, the kids television marketplace will be their first major challenge. The kids market-which in theory could happen soon but likely will not truly manifest…
If they gave awards for award shows, the Oscars might win for sheer opulence and the Tonys for showmanship. But for a history of drama, theatrics and tears, well … the Daytime Emmys would own that contest hands down. Fans…
Two sophomores and a rookie hit all-time highs in syndication for the week ending Jan. 25, when strips “The Ellen DeGeneres Show” and “Who Wants to Be a Millionaire” broke plateaus and weekly half-hour “The Chris Matthews Show” soared. A…
NBC Enterprises has sold the off-network run of “Fear Factor” to FX, which plans to run it as a strip starting this fall, sources said. A deal for a concurrent run as a strip on the Tribune stations is expected….
You’ve seen it on numerous television shows. A character spouts a stream of obscenities or behaves outrageously, and the comic reference is glibly explained away as a case of Tourette’s.That kind of exposure of the neurological disorder known as Tourette’s…
ABC plans a live broadcast of the special “The Bachelorette: After the Final Rose,” marking the first time the “Bachelor” franchise will air a live event. The special, which will mark the couple’s first public appearance, has traditionally been taped…
Grant Aleksander, who plays Phillip Spaulding on CBS’s “Guiding Light,” said he has spent most of his 22-year daytime career trying “to stay under the radar.” Too bad for Mr. Aleksander, a strapping, blond, buff bodybuilder type who this year…