The Ratings Wizard
Monday, Jan. 12, 2004-Sunday, Jan. 18, 2004
In Depth
News Briefs
Rep. Fred Upton, R-Mich., introduced legislation last week to jack up the maximum fine for an indecent broadcast from $27,500 to $275,000. The maximum fine for a “continuing violation” would be raised from $300,000 to $3 million. Federal Communications Commission…
Jim Paratore: Where Are They Now?
As president of Telepictures Productions, Jim Paratore spent the year developing reality shows for Warner Bros. Television’s production unit. As executive VP of Warner Bros. Domestic Television Distribution, he helped get Warner Bros. programs seen in syndication and on cable….
Jo Ann Ross
It would be nice to be No. 1. And CBS President of Sales Jo Ann Ross, the first woman to head a broadcast network ad sales operation, may find herself pushing the top network in the key 18 to 49…
TV INDUSTRY FACES MUSIC AT NATPE
The most intriguing reality show at the National Association of Television Program Executives conference last week was the discussion among industry executives-both on the event’s super-panels and in back-hall huddles-who finally are resigned to dramatically changing their cost and price…
Radio vs. TV in NAB Battle Over Agenda
Increased friction between the radio and TV board members on the National Association of Broadcasters burst into flames last week, with some board sources vowing to oust Phil Lombardo, the organization’s new chairman.
Michael Copps: Where Are They Now?
Federal Communications Commissioner Michael Copps, a Democrat, ran circles around the agency’s Republican majority last year, turning their effort to scrap media ownership restrictions into one of the more controversial and publicized agency proceedings on record. Mr. Copps lacked the…
FACING THE FEAR OF FRACTIONALIZATION
Were you among those who chuckled during the last upfront because TV advertisers paid more for less? Well, the reason behind that upside-down equation is no joke.
Wired World Taps NATPE Gathering
Cable channels made a strong showing at the 41st annual National Association of Television Program Executives conference, with most networks participating at one level or another.
‘Friends’ Finale Marks End of Marketing Tool
The cast members of “Friends” won’t be the only ones with tears in their eyes when the series comes to a close May 6-movie marketing executives will be crying as well. “Friends” has been a major marketing tool for film…