Intermedia Measures Product Placements
Top-rated TV shows aren’t necessarily the best places for product placement.
In Depth
News Briefs
SoapNet has acquired the same-day airing rights to the NBC soap “Days of Our Lives” from Sony Pictures Television. Described as a multiyear contract, the deal allows the cable network to run currents episodes of the 38-year-old show in prime…
Rebuilding Iraqi TV Costly
A controversial Department of Defense contract valued at $98 million is due to be awarded shortly to rebuild and operate Arabic-language TV stations and a media network in Iraq. Since its launch earlier this year the Iraqi Media Network (IMN)…
PIONEER-TiVo DVRS: SETTING THE STANDARD
I have seen the future, and it’s called the Pioneer-TiVo DVR/DVD recorder.
Super Bowl Spots May Sell at Discount
CBS has received a sluggish response to its efforts in recent weeks to sell off its remaining Super Bowl ad time-eight 30-second commercial units worth about $17 million.
Researchers Examine Holes in Nielsen Ratings Methods
After weeks of finger-pointing and countless news stories about the decline in viewing this season among young adult men, the core issue apparently is not simply the missing men but the notion that they may represent the canaries in the…
Syndies Score in the Double Digits
Although network prime-time viewing suffered a loss of 492,000 households during the recent November sweeps, syndicators were flush with success. Syndicated shows were up an average of 619,000 households, according to Nielsen Media Research.
The Ratings Wizard
Monday, Dec. 1, 2003-Sunday, Dec. 7, 2003
Washington Notes
The National Rifle Association last week confirmed that it is considering acquiring radio and TV stations as part of an effort to beef up its influence over political contests. “We want to have as many opportunities as possible … [to…
Weather Channel Moves to Localize Reports, Ad Sales
The Weather Channel is spending millions of dollars to put new high-tech equipment in cable operator headends that will enable it to deliver more relevant forecast information to viewers.