RELIGION: A TOPIC IN SEARCH OF AUDIENCE
The topic of religion is of deep interest to millions, but it doesn’t generate a lot of interest within newsrooms.
In Depth
Editorial: Dishing Out a Dose of Reality for Cable
As the shadow of Rupert Murdoch loomed over the recent Western Show, few in the cable business seemed willing to characterize News Corp.’s impending acquisition of DirecTV as a positive development. But the merger, which appears likely to clear its…
In Pursuit of a Story
Next June will mark the 10th anniversary of a watershed event in TV news coverage, an event about which Tom Brokaw said at the time, “No scriptwriter, no dramatist could possibly conceive it.”It was a news event so compelling that…
ABC Happy With Format Changes
It wasn’t so presto, but the change-over of ABC’s programming formats has been taking place right before the very eyes of the competitive TV industry and the eagle-eyed press in bits and pieces for two seasons.
Late-Night’s ‘Leno,’ ‘Kimmel’ Moving Up in Total Viewers
“Tonight Show With Jay Leno” was the only late-night show up year to year in adults 18 to 49 during the November sweeps. “Tonight” was up 9 percent in the demo and up 5 percent in total viewers with an…
Fan Scripts Touted as New Force in TV
Broadcast network programming and marketing executives are being heavily pitched a new technology called FanLib, which allows fans of TV shows to jointly write scripts for a particular episode. However, standing in FanLib’s way are key hurdles, including resistance from…
Success Story: S.C. Hotel Promo a Home Run
Many Carolinians take day trips to the Grand Strand in Myrtle Beach, S.C., to shop during the holidays. So WFXB-TV General Manager David Carfolite figured, why not encourage them to shop until they drop by offering a combined discount with…
ABC Affils OK ‘GMA’ Move to Seven Days
The ABC Affiliates Association Board of Governors meeting with ABC executives last week produced a unanimous green light for ABC News to expand “Good Morning America” to Saturday and Sunday mornings next fall (TelevisionWeek, July 28).
FIRST PERSON – Iraq: Project Frustration
In the chill January days when Pentagon officials were mapping the blueprint for a new Iraq, a paper was circulated here in Washington proposing a free, impartial and independent Iraqi Media Network. The paper stated, “Whilst democracy requires a free…
The Insider
‘Tis the season to break out logoed gear that will (a) keep NBC News and MSNBC’s political crews warm and (b) turn those crews into what NBC News marketing and promotions Senior VP Frank Radice fondly refers to as “walking…