American Legion press release: INDIANAPOLIS (April 23, 2012) – One broadcast station, a newspaper and a war correspondent’s feature on an online news website will receive The American Legion’s Fourth Estate Award during the organization’s 94th National Convention in Indianapolis…
By Brian SteinbergAdvertising Age NBC is seeking an ambitious sum for ad inventory in its new Thanksgiving night NFL broadcast, a signal that discussions for ad time in football could heat up in the weeks leading to the annual upfront…
By Jeanine PoggiAdvertising Age Syfy is already pitching advertisers on integrations into "Defiance," the coordinated TV series and multiplayer online game that it plans to introduce in April 2013. The complicated nature of the project, in which plot points will…
In this week’s edition of Media Planner we look at the latest entry from Discovery Communications. By Brian Steinberg Advertisng Age As Discovery Communications moves toward the introduction of its Destination America cable network at the end of May, it…
In recent years, health journalists have struggled to find their place in the ever changing newsroom. In 2012, it has been politics and court cases that have thrust health journalism into the forefront within the breaking news realm. From the…
By Brian SteinbergAdvertising Age It’s every advertiser’s worst nightmare: consumers so distracted by a dizzying array of media choices that they no longer notice the commercials supporting them. And its time might be closer than you think. A recent study…
By Jeanine PoggiAdvertising Age A worn-out-looking Oprah Winfrey thanked advertisers for sticking with OWN at Discovery Communications’ upfront presentation Thursday evening but implied the network won’t reach the "summit" until 2014. "If the only prayer you ever say in your…
By E.J. SchultzAdvertising Age Speaking for the first time about her highly criticized Burger King ad, Mary J. Blige today suggested the fast-feeder released an unfinished version of the spot, while seeking support from her fans. "I agreed to be…
Plus, in today’s Media Planner e-Newsletter, please find a salute to TVWeek’s 2012 Media Buyer of the Year. To read that piece, please click here. Why Media Deserves Most of the Time in Your Meeting with Your Client By Antony…
Thirty-eight recipients of the 71st Annual Peabody Awards were announced today by the University of Georgia’s Grady College of Journalism and Mass Communication. The winners, chosen by the Peabody board as the best in electronic media for the year 2011,…