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In Depth

Ford Creates Prime-Time NBC Reality Series to Launch New Escape — NBC Keeps All the Revenue From Other Advertisers

By Stephen WilliamsAdvertising Age Ford Motor Co. has created six episodes of an hour-long reality show called "Escape Routes" that will run on NBC beginning later this month to promote Ford’s redesigned Escape. Rather than buying the time from NBC,…

Super PACs Could Drive Total 2012 Election Spending to $9.8 Billion — Report Projects Cable Networks Will Be Flush With Super PAC Money

By Cotton DeloAdvertising Age The muscle of super PACs and their unhindered spending power has been observed in some of the early Republican presidential primary contests, but a new report aims to measure what impact they’ll have across the election…

Have You Seen That (Pick One) Auction, Pawn, Repo Show? Cable Nets See Safety in Numbers, but Knockoffs Get Lower Ratings, Give Operators, Advertisers Negotiating Tool

By Jeanine PoggiAdvertising Age When it comes to upfront choices for cable TV advertisers, there are certainly plenty of shows, but not necessarily many new ideas. In back-to-back days last month, Oxygen announced it is developing a show called "Thrift…

39th Annual Daytime Entertainment Emmy Awards: Complete List of Pre-Nominations for Drama Performer

Here’s the press release issued today, March 2, 2012, by the National Academy of Television Arts & Sciences containing the full list of drama performer pre-nominations for the 39th annual Daytime Emmy Awards. The National Academy of Television Arts &…

JC Penney Ads Win Big at Oscars — Spots Starring Ellen DeGeneres Score High on Effectiveness

By Shareen PathakAdvertising Age Is JC Penney’s big refresh already starting to see a payoff? The retailer’s ads starring Ellen DeGeneres were among the most effective commercials to debut during the Oscars, according to ad-effectiveness firm Ace Metrix. Four spots,…

Daisy Whitney’s New Media Minute

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84th Annual Academy Awards — Complete List of Winners

Best PictureThe Artist Best ActressMeryl Streep, The Iron Lady Best ActorJean Dujardin, The Artist Best Supporting ActressOctavia Spencer, The Help Best Supporting ActorChristopher Plummer, Beginners Best DirectorMichel Hazanivicius, The Artist Best Original ScreenplayWoody Allen, Midnight in Paris Best Adapted ScreenplayAlexander…

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‘You Could Easily Make the Case That Diamond Creek is the Finest Producer of Cabernet Sauvignon in America’                                                     —Pierre DuMont, wine writer Hello. And welcome!   I’m Boots Brounstein, and along with my late husband, Al, we founded Diamond…

Does TV Have Time for Two-Minute Ads? 120 Precious Seconds Don’t Tick Too Easily

By Brian SteinbergAdvertising Age Has the clock struck for the regular appearance of TV ads that are a whopping two minutes in length — or more? With the emergence of super-sized commercials for Chrysler and Chipotle Mexican Grill in two…

Printable Ballot for the Academy Awards To Be Telecast Sunday, Feb. 26, 2012

oscarballot2012.pdf