The Insider
It would take more than the space The Insider is allotted to list all the VIPs, whether Very Important Personalities or Very Important Pals, who were wedged into the Kaplan Penthouse at Lincoln Center in New York on Sept. 3…
In Depth
NBC Universal Blueprint Shaping Up
NBC will seek to use “Law & Order” episodes and other Universal library product to launch subscription on-demand services on USA Network after it acquires Vivendi Universal Entertainment early next year. It’s part of NBC’s plan to radically reshape the…
Weather Staff Pull Double Duty
A weather forecaster can answer the question, “Why is the sky blue?” only so many times. That’s why Tribune-owned WB affiliate WGN-TV in Chicago expanded its Tuesday “Ask Tom Why” segment, in which viewers can submit questions to the station’s…
VH1 Improves With Clip Series
Clip-driven series and a focus on popular culture will be at the heart of VH1’s new programming strategy, VH1 General Manager Christina Norman told TelevisionWeek last week. Ms. Norman rewarded three executives last week with promotions for setting the network…
On a Complex Beat, Key Is in Sharing Resources
Efficiency has become vital in television news, since resources are stretched thin. Journalists at cable and broadcast networks and local stations are recognizing the need to give their stories as many legs as possible, particularly with environmental reporting, a subject…
Sizing Up Audiences by Body Type
It has long been known that the way marketers target consumers doesn’t always fit neatly with the way media sell them. Advertisers and agencies invest great time and resources to understand who their customers are only to see their discrete…
CORRECTION
* In “KCCI: News Powerhouse in the Nation’s Heartland” (TelevisionWeek, Aug. 18), the Nielsen Media Research 25 to 54 demos for KCCI-TV in May were a 3 rating/37 share at noon, compared with local NBC competitor New York Times Co.-owned…
Previews
Television coverage of the second anniversary of the Sept. 11, 2001, terrorist attacks will be much more subdued than a year ago. No major new broadcast specials are scheduled for Thursday evening, with all the networks showing their usual entertainment…
Sony Talker Joins Field of Newbies
Sony Pictures Television plans to launch a youth-targeted daytime syndicated talk show for the fall 2004-“Life & Style,” similar in vein to ABC’s “The View.” E! Network’s Jules Asner is the most prominent of the four women who will host…
ABC Promotes TGIF Off-Line
The ABC Television Network, struggling to improve upon last season’s lackluster fourth-place finish among the major broadcast networks, is planning its biggest fall marketing campaign ever-featuring a new $20 million promotion with McDonald’s Corp. and off-line branding efforts for each…