For NBC Chairman and CEO Robert Wright, who also is vice chairman of GE, the agreement announced last week with Vivendi Universal to create a $42 billion media giant is a career-capping deal that ensures the continuation of NBC’s hefty…
KMOV-TV’s Craig Cheatham has walked in the footsteps of Erin Brockovich, creating solid impact through his reporting. The CBS affiliate’s general assignment and investigative reporter covered for the Belo-owned station in St. Louis the insidious lead poisoning that impacted half…
Scott Miller spent 16 years covering the environmental beat at Belo-owned NBC affiliate KING-TV in Seattle and was one of the longest-tenured environmental reporters on local TV when he left in November 2002 to join the local branch of a…
While Nielsen Media Research introduces its local People Meter overnight service during the next three years in the nation’s top 10 general TV markets, it will not incorporate Hispanic measurements into its national People Meter system until 2006. Local People…
The worst of the advertising slump appears to be over as 2004 looks to post double-digit gains over 2003 levels, thanks to a recovering economy and the expected bounce in political advertising spending and Olympics-related spending, according to the Television…
“Sports has become a nonentity in local television newscasts because it’s irrelevant in most viewers’ minds.” That’s the opinion of Jim Willi, partner in the consulting firm Audience Research and Development, and he’s not alone. It’s becoming the mantra of…
Just as film and television productions go outside the United States in search of lower production costs, Madison Avenue is shooting Hispanic TV commercials in Latin America. Though sending productions to foreign soil may cut costs, there hasn’t been a…
Paul Allen’s Charter Communications announced it will sell some of its cable systems to Atlantic Broadband for nearly $765 million in cash as the troubled cable operator continues to try to reduce its debt load. The systems, located in Florida,…
It’s all about the future of the children at KCCI-TV in Des Moines, Iowa. The Hearst-Argyle-owned CBS affiliate gets sponsors for four children- and education-related promotions: Teachers Aid, Read Me, Toys for Tots and School Net. Under Teachers Aid, sponsor…
Maybe the shows themselves aren’t all that tantalizing, but promos for the new fall programs certainly don’t lack for sound and fury. Blam, blam, blam-and without so much as a thank you ma’am-the promos try to drive home the idea…