A weather forecaster can answer the question, “Why is the sky blue?” only so many times. That’s why Tribune-owned WB affiliate WGN-TV in Chicago expanded its Tuesday “Ask Tom Why” segment, in which viewers can submit questions to the station’s…
Clip-driven series and a focus on popular culture will be at the heart of VH1’s new programming strategy, VH1 General Manager Christina Norman told TelevisionWeek last week. Ms. Norman rewarded three executives last week with promotions for setting the network…
Efficiency has become vital in television news, since resources are stretched thin. Journalists at cable and broadcast networks and local stations are recognizing the need to give their stories as many legs as possible, particularly with environmental reporting, a subject…
It has long been known that the way marketers target consumers doesn’t always fit neatly with the way media sell them. Advertisers and agencies invest great time and resources to understand who their customers are only to see their discrete…
* In “KCCI: News Powerhouse in the Nation’s Heartland” (TelevisionWeek, Aug. 18), the Nielsen Media Research 25 to 54 demos for KCCI-TV in May were a 3 rating/37 share at noon, compared with local NBC competitor New York Times Co.-owned…
Television coverage of the second anniversary of the Sept. 11, 2001, terrorist attacks will be much more subdued than a year ago. No major new broadcast specials are scheduled for Thursday evening, with all the networks showing their usual entertainment…
Sony Pictures Television plans to launch a youth-targeted daytime syndicated talk show for the fall 2004-“Life & Style,” similar in vein to ABC’s “The View.” E! Network’s Jules Asner is the most prominent of the four women who will host…
The ABC Television Network, struggling to improve upon last season’s lackluster fourth-place finish among the major broadcast networks, is planning its biggest fall marketing campaign ever-featuring a new $20 million promotion with McDonald’s Corp. and off-line branding efforts for each…
Heyward to Deliver Keynote at RTNDA Awards Dinner CBS News President Andrew Heyward will deliver the keynote address at the Radio-Television News Directors Association’s Awards Dinner Oct. 13 at the Grand Hyatt in New York City, when winners of the…
Roles Djimon Hounsou has joined the cast of ABC’s “Alias” in a recurring role. He will portray a criminal leader on the Touchstone-produced drama series. Mario Cantone (“Sex and the City”) has inked a deal with 20th Century Fox TV…