What It Is: RevenueMax, a software program from AgentSmith designed to help TV stations better manage advertising inventory by providing quantitative analysis on sales data. “The key is moving from qualitative-by the gut-to quantitative-by the numbers-analysis to identify current and…
Though HBO had received 109 Emmys nominations the week before, the channel’s sales and marketing president said the award doesn’t carry weight with viewers. “I don’t think it’s like the movie business,” Eric Kessler said. “If you win an Emmy,…
Jay Sherman Text: When it comes to delivering video to their customers, have telephone companies learned from their mistakes?If the partnerships that SBC Communications and Qwest Communications International forged with DirecTV and EchoStar Communications last week are an indication, then…
RolesStephen Collins has inked an eight-figure deal to stay on The WB’s “7th Heaven” for two more years. John Stamos signed a comedy deal with Brad Grey TV and 20th Century Fox TV. The one-year pact calls for Mr. Stamos…
Universal is looking to a Latina with the last name of Lopez as the latest in a string of new faces intended to shake up the daytime talk world.Lynda Lopez, sister of Hollywood superstar Jennifer Lopez, is developing a talk…
The new television season debuts in a couple of months. The networks are already stacking their fall lineups and planning for November sweeps. And while the sweeps process is intended to accurately measure program viewership, the networks have learned to…
Subscribers to direct broadcast satellite services want more movies but fewer premium channels.That is the seeming paradox in an unreleased industry study, which showed that subscriber interest in lucrative premium subscriptions continues to decline. In 2000, 59 percent said they…
The cable music guerrilla war warmed up in Manhattan last week. It all started in May after Cablevision rebranded MuchMusic as Fuse and hired “All In The Family” star Sally Struthers for an irreverent marketing campaign in which she pleads,…
NBC still has a “Friend” and CBS is considering “Everybody Loving Raymond’s” family. Matt LeBlanc will continue to play Joey Tribbiani in a new “Friends” spinoff called “Joey” to debut in fall 2004, giving NBC a time slot successor to…
In this summer of the self-referential, movies are about movies (either their special effects or the other movie they’re a sequel to) and the news is about the news. Last week’s big news-news was, of course, the furrowed-brow debate about…