As co-chair of the CTAM digital conference last April, Mark Greenberg wanted to shake things up a bit.So he and co-Chair Patty McCaskill, VP of programming and pay-per-view at Charter Communications, urged speakers and presenters to think outside the box….
FOX The season opener of third-year series “24” will air commercial-free, thanks to sponsorship by the Ford Division of The Ford Motor Co., which made a similar deal last year. “24” will premiere Oct. 28, from 9 p.m. to 10…
Video is pushing the radio star once again as three television syndicators prepare to tap into the talent of disc jockeys on Los Angeles Clear Channel-station Star 98.7. Morning talk teammates Jamie White and Danny Bonaduce have entered into separate…
Launched in 1981, The TAMI Awards are bestowed annually to members of the Cable & Telecommunications Association for Marketing who have contributed to the overall success and growth of the organization. The awards recognize creativity and effort in the development…
Michael Pardee oversaw a CTAM project last year that took a fresh look at how consumers decide what to watch on TV. The results, presented in January, indicated the brand identity for an individual channel is playing an increasing role…
Universal Television Distribution is merging its domestic and international marketing staffs to form a team under the banner of a worldwide marketing and creative services division. In the move two executives will be promoted; another will have his role expanded….
“Broadcasters have the advantage of greater reach but can’t target as deeply. … Cablers … can go narrow and deep to reach a specific audience, but will never have the reach of a broadcaster. Yet both do a great job…
Was that it? The great American media ownership debate, come and gone? A burst of sound and fury that lasted no longer than all the Katharine Hepburn tributes? In Canada, a recent lead story concerned a blue-ribbon panel that had…
Timothy Larson rescued CTAM of Chicago from obscurity. He served as president of the chapter for the past three years, during which time the market underwent seismic changes. Where there were once six cable operators, there is now just one…
This is the time of the year when media buyers find themselves transformed into salesmen. Following the primetime upfront, buyers now must pitch their clients, the advertisers, to agree to spend the money the buyers have already pledged to the…