Pushing product placement into its plotline, the NBC soap opera “Passions” will integrate Avon’s new cosmetic line “mark,” targeting young women, into at least three episodes as part of a multitier advertising partnership which includes product commercials on the same…
A panel of multiple system operator executives speaking at the CTAM Summit in Seattle last week criticized cable networks that opt for rebranding-even if the result is a better network. “It’s not all about ratings,” said Lynne Costantini, VP of…
Sen. John McCain, R-Ariz., said he plans to introduce legislation this week that would require broadcasters to pay spectrum fees to underwrite political advertising costs.Under the measure, broadcasters would also be required to devote time to political issues and candidates…
It’s been another good year for Portland, Maine’s, WCSH-TV, a Gannett Broadcasting-owned NBC station. May sweeps marked its 17th year as the 6 p.m. news leader, according to Nielsen data.With an 11 rating and 48 share compared to CBS’ second-place…
Federal Communications Commissioner Michael Copps announced last week that he’s planning to turn up the heat on broadcasters by holding a series of field hearings in their communities to determine whether they have been doing enough to warrant .At hearings…
The NBC station group has selected Marketron as its traffic provider for the next seven years in a deal that could signal a large-scale shift from the legacy systems of the past to the next-generation software of the future.The broadcaster…
Sources close to Vivendi Universal are denying reports that the company is considering selling some of its U.S. entertainment assets in pieces rather than as a single unit, saying such a move would have huge tax implications for the French…
NBCNBC would be interested in a fourth “Law & Order,” which executive producer Dick Wolf wants to do, but NBC Entertainment President Jeff Zucker said not to expect movement on that front until Vivendi decides which media company to sell…
What It Is: RevenueMax, a software program from AgentSmith designed to help TV stations better manage advertising inventory by providing quantitative analysis on sales data. “The key is moving from qualitative-by the gut-to quantitative-by the numbers-analysis to identify current and…
Though HBO had received 109 Emmys nominations the week before, the channel’s sales and marketing president said the award doesn’t carry weight with viewers. “I don’t think it’s like the movie business,” Eric Kessler said. “If you win an Emmy,…