ABC’s “Extreme Makeover” is so popular in Richmond, Va., that Young Broadcasting-owned ABC affiliate WRIC-TV produced its own half-hour takeoff.The special showcased cosmetic treatments and spa procedures available locally. It also featured interviews of experts, some of whom were show…
Monday, June 9-Sunday, June 15TV Season Week No. 38 The debut of NBC’s summer series “Last Comic Standing” helped the network win the week in adults 18 to 49 with a 3.3 rating/10 share. NBC and CBS tied for first…
New York’s English-language television outlets are aggressively proclaiming “Hablamos Espa ‘ol” as they seek their slice of the market’s growing Hispanic population, now totaling an estimated 1.1 million Latino TV households, according to Nielsen Media Research.Entering the fray are Time…
While most local TV stations usually have access to one or more affiliate feed services, many are just discovering another option, The NewsMarket.The online video service, which offers downloadable content for television journalists, began actively marketing its service to local…
Cable operators, networks and program suppliers are likely to hammer out a standard model for video-on-demand services within a year as the players grow anxious to monetize the technology.Among the issues currently being debated is whether free or subscription-based services…
Are there germs at your gym or bugs in your bed sheets?If there are, you probably won’t hear much about it from your local TV station. Many local broadcasters are avoiding the more sensational and, frankly, sillier sweeps segments that…
The Federal Communications Commission’s media ownership rules, adopted by a 3-to-2 majority June 2, have been the subject of praise and condemnation, but rather more of the latter than the former.The Consumer Federation of America and Consumers Union have characterized…
Sony Pictures Television has ramped up its reality series slate, making pacts for new shows with actor Jay Thomas, producer Endemol, “Change of Heart’s” Scott St. John and former E! personality Jules Asner.The slate is aimed at a variety of…
NBC prime-time development Executive VP Karey Burke and former network executive Jamie Tarses are forming a production company that has a first-look development deal with NBC Studios and is fully funded by NBC. The two-year deal was announced by NBC…
In a new study of advertising effectiveness, researchers from the Massachusetts Institute of Technology and Initiative Media analyzed reality television to gauge how marketing tactics such as product placement and online voting would affect viewer recall of ads. “We’re beginning…