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In Depth

Outlook for Scatter Remains Uncertain

As the record 2003-04 upfront buying season winds down, questions are beginning to emerge over just how firm those advance ad commitments are and what they may portend for the rest of the broadcast advertising year. If they remain firm…

Guest Commentary: Cable’s Investment Pays Off for Consumers

Cable 2003, “The National Show,” this week in Chicago will shine a spotlight on the cable industry’s continuing rollout of digital broadband services. Panels will focus on new interactive programming services such as video-on-demand and subscription-video-on-demand, and a special HDTV…

Corrections

* In “Independent Banners,” (TelevisionWeek, June 2), Telepictures has one returning hour-long series and one new half-hour series on the fall schedule. Also, KoMut Entertainment has two returning half-hour shows and Next Entertainment has one hour-long returning show.* In “The…

Alfano to Broadway Video

The long-awaited switch for NBC comedy development senior VP JoAnn Alfano is a reality; she has been named president of Lorne Michaels’ Broadway Video Television.In her new role at the “Saturday Night Live” creator’s production company, which has a new…

Q&A: Neil Viserto, VP, Adlink sports

Mr. Viserto talked recently with TelevisionWeek’s Louis Chunovic about Los Angeles interconnect Adlink’s new sports-programming division, focusing on promotional and sponsorship packages for the Los Angeles market.TelevisionWeek: Describe a recent interesting deal. Mr. Viserto: Since we’re still in the initial…

Hibberd Joins TVWeek

James Hibberd has joined TelevisionWeek as a reporter in Los Angeles.He will cover all aspects of the television business and contribute regularly to the publication’s special reports and franchises, such as Newspro. He reports to Editor Alex Ben Block.Mr. Hibberd…

Big Names at National Show

From Microsoft Chairman Bill Gates to Federal Communications Commission Chairman Michael Powell, an abundance of high-profile personalities are expected at the National Cable & Telecommunications Association’s 52nd annual National Show, under way this week in Chicago.Organizers estimate this year’s convention…

Biz Briefs

Domestic diva Martha Stewart on Wednesday stepped down as chairman and CEO of Martha Stewart Living Omnimedia, just hours after a federal grand jury returned a nine-count indictment against her and her stock broker, alleging the pair lied to investigators…

‘Bernie Mac’ Cleared in 35% of Country

Twentieth Television continued to rack up clearances for upcoming off-net strip “The Bernie Mac Show” with new deals in Miami, St. Louis and San Francisco. The syndicator has confirmed that the coveted series has landed in Cox-owned KTVU/KICU in San…

Magid: 30% of Promos Send Viewers Running

Promotions aired on affiliate stations are the most effective means of driving viewers to a newscast, yet many are undermining audience trust. This was the conclusion of a Frank N. Magid Associates study released at the three-day Promax & BDA…