By Brian SteinbergAdvertising Age The idea of canceling "Law & Order" on NBC after 20 seasons — and hundreds of reruns in syndication and on cable — sounds like anathema. Why would NBC, trying to right itself after several seasons…
Edited by Laurel Wentz Advertising Age What happens to other broadcasters while up to half the world’s audience spends a month watching the World Cup soccer games? If you’re MTV, you do an ironic international campaign that highlights obsessive fan…
By Andrew HamppAdvertising Age When 3-D TV was all the rage earlier this year at the Consumer Electronics Show in Las Vegas, the conversation was around the technology’s potential. But at the National Cable & Telecommunications Association conference in Los Angeles…
By Brian Steinberg, Advertising Age In another sign that advertisers are growing more interested in determining what types of people watch their ads — rather than just how many — market-research shop Millward Brown is partnering with TiVo in an…
THE NATIONAL ACADEMYOF TELEVISION ARTS & SCIENCESANNOUNCESThe 37th ANNUAL DAYTIME ENTERTAINMENT EMMY® AWARD NOMINATIONS Daytime Emmy® Awards to Be Telecast on June 27th, 2010 On The CBS Television Network from the Las Vegas Hilton Daytime Entertainment Creative Arts Emmy® Awards…
By Rupal ParekhAdvertising Age Chrysler is prepping the launch of a corporate branding TV campaign it hopes will help repair its image in the minds of consumers—and it’s hired a new agency, Interpublic Group of Cos.’ Gotham, for the project….
By Chuck Ross As we get closer and closer to the broadcast network upfront presentations of next season’s shows, it seems instructive to see what’s worked this season, and why. What has most stuck me is the phenomena of Fox’s…
By Kunur PatelAdvertising Age The Madison Avenue Project held a press conference today to release a study pointing out that the agency creative directors behind this year’s Super Bowl commercials were overwhelmingly white. But at least one industry representative said…
By Beth Snyder BulikAdvertising Age (YORK, Pa.) Would you answer a text during sex? If you’re younger than 25, one in 10 of you would. How about during a meeting? While you’re eating? Or even while, as the Retrevo Gadgetology…