By Brian SteinbergAdvertising Age Get ready: Nielsen is once again trying to challenge one of the industry’s oldest chestnuts — that consumers over 50 aren’t worth the expense to target. The measurement-and-data giant is out to prove that it is…
31st Annual News & Documentary Emmy Awards The Nominations OUTSTANDING COVERAGE OF A BREAKING NEWS STORY IN A REGULARLY SCHEDULED NEWSCAST ABC World News with Charles Gibson ABCTragedy at Fort HoodExecutive ProducerJon BannerSenior Broadcast ProducerTom NagorskiSenior ProducersKate Felsen, Tom Johnson,…
Academy of Television Arts & Sciences62nd Primetime Emmy Award Nominations Outstanding Voice-Over PerformanceArcher • Mole Hunt • FX Networks • FX ProductionsH. Jon Benjamin as Sterling Archer Disney Prep & Landing • ABC • Walt Disney Animation StudiosDave Foley as…
By Brian Steinberg Advertising Age After forking over price increases of 7% to 10% for ad time on broadcast TV in the recent upfront market, advertisers are likely to blanch at a disquieting fact: They are paying more for…
By Emily Bryson York and Michael Bush, Advertising Age A number of regional brands are finding a surprising way to drive efficiency: a national cable buy. Just in fast food, Domino’s, Dairy Queen and Sonic have all increased reach and…
THE NATIONAL ACADEMYOF TELEVISION ARTS & SCIENCESANNOUNCES WINNERS OFTHE 37TH ANNUAL DAYTIME ENTERTAINMENT EMMY® AWARDS Agnes Nixon Receives Lifetime Achievement Award Special Tributes Honor Dick Clark, As the World Turns & All My Children New York – June 27, 2010…
By Brian SteinbergAdvertising Age After spending years complaining about TV, have advertisers embarked on a new love affair with the medium? Marketers have expressed frustration over pricing, effectiveness and nearly everything and anything else having to do with boob-tube advertising,…
Brian SteinbergAdvertising Age Advertisers have committed between $8.1 billion and $8.7 billion to the five broadcast networks’ coming program schedules, according to estimates from Advertising Age, eking out a small gain over last year’s estimated $7.8 billion to $8.1 billion….