In today’s Media Planner, we present Brian Steinberg’s piece about the importance of knowing when and where ads run. This grew out of Brian’s investigation that Spike has been running some commercial breaks that are 10 minutes long! By Brian…
The 31st Annual News & Documentary Emmy Awards will be presented Monday night by the National Academy of Television Arts & Sciences (NATAS) at Frederick P. Rose Hall, Home of Jazz at Lincoln Center, located in the Time Warner Center…
In today’s TVWeek Media Planner newsletter, we bring you a smart, insightful piece by Nat Ives at Ad Age. Nat interviews longtime media maven Michael Clinton of Hearst about why the company had appointed an Ad Director for tablet media….
Song Artist (God Must Have Spent) A Little More Time On You NSYNC (Sittin’ On) The Dock Of The Bay Otis Redding A Song For You Temptations, The A Thousand Miles Vanessa Carlton Achy Breaky…
By Rupal ParekhAdvertising Age For years, OnStar has told consumers it would be the first to connect them with emergency services or police in case of a car accident or theft. Now, with the help of a major new ad…
By Brian SteinbergAdvertising Age We’ll be right back after these commercial messages. Will you? Spike TV has turned the venerable commercial break into a commercial marathon. During certain broadcasts of "Entourage," the Viacom cable channel has quietly run ad breaks…
Here’s a guest column by Mitch Burg, president of the Syndicated Network Television Association, with his pitch of why syndicated programming may be a smarter place for your money come December, when a number of networks show reruns. How I…
The Discovery Channel MUST broadcast to the world their commitment to save the planet and to do the following IMMEDIATELY: 1.. The Discovery Channel and it’s affiliate channels MUST have daily television programs at prime time slots based on Daniel…