By Brian Steinberg Advertising Age A Ford Fiesta won’t crop up in CW’s "Vampire Diaries" until early October, a veritable eternity in terms of TV-show viewing, but the automaker is trying to get people to talk about it now, even…
HBO, AMC Lead Winners at 62nd Primetime Emmys, ABC and CBS Top Broadcast Networks Modern Family takes top comedy, Mad Men repeat as top drama; Edie Falco, Jim Parsons, Kyra Sedgwick, Bryan Cranston, score lead acting honors; Temple Grandin grabs…
[Name of show followed by the network on which the show airs] ●Drama Series: "Mad Men," AMC. ●Actor, Drama Series: Bryan Cranston, "Breaking Bad," AMC. ●Actress, Drama Series: Kyra Sedgwick, "The Closer," TNT. ●Supporting Actor, Drama Series: Aaron Paul, "Breaking…
By Brian Steinberg Advertising Age Do advertisers consider Conan O’Brien’s upcoming cable show equivalent to Jay Leno and David Letterman’s programs on broadcast networks? Time Warner’s Turner cable unit is securing $30,000 to $40,000 for 30-second berths in Mr. O’Brien’s…
By Brian SteinbergAdvertising Age Hallmark Channel’s recipe for launching a new block of Martha Stewart-themed daytime programming on its air calls for generous helpings of, well, any promotional tool you can conceive. In an effort that will encompass everything from…
By Brian SteinbergAdvertising Age The TV grid has long been littered with "ampersand shows," programs that focus on team-ups of two disparate personalities who have one thing in common: doing good. And while the world may or may not recall…
By Rupal Parekh and Michael BushAdvertising Age At a time when every brand wants to master social media, what’s a marketer that’s already pretty darn good at it to do when it’s muzzled by lawyers? That’s precisely the conundrum JetBlue…
By Brian SteinbergAdvertising Age On cable’s "Mad Men," characters such as Don Draper and Roger Sterling eat and breathe advertising (as well as red meat and liquor). Without ads, after all, they’d be out of business. Yet "Mad Men" isn’t…
By Laurel WentzAdvertising Age Unilever’s Omo detergent is adding an unusual ingredient to its two-pound detergent box in Brazil: a GPS device that allows its promotions agency Bullet to track shoppers and follow them to their front doors. Starting next…
By Kunur PatelAdvertising Age Motorola sure isn’t going to let the iPhone 4’s design flaw escape anyone’s attention. In a print ad in the New York Times for its new Droid X on Verizon, the handset manufacturer boasts: "No Jacket…