Brian SteinbergAdvertising Age CBS has wrapped up upfront sales for its 2010-2011 season, according to the network. CBS was able to secure a volume increase of somewhere in the high-teens-percentage range, according to a person familiar with the matter. NBC…
By Brian SteinbergAdvertising Age The 2010 upfront market started to move in earnest today, Wednesday, June 2, when negotiations ramped up at all five broadcast networks and Fox verged on wrapping up sales, according to media buyers and other people…
By Brian SteinbergAdvertising Age Take a dollar sign ($) and some hash marks (#). Add an asterisk (*).Throw in an exclamation point (!).What do you have? A clear signal that the debate over TV profanity is largely done as far…
By Brian SteinbergAdvertising Age News Corp.’s Fox network has already begun closing deals as part of its upfront negotiations, according to people familiar with the talks, a sign that this year’s TV-advertising market is more robust than it was in…
By Jack NeffAdvertising Age Demographics have almost no effect on whether TV ads produce sales, and consumers’ purchase history is the most reliable predictor of success, according to research from TRA, which has been pairing data from set-top TV boxes…
DISNEY/ABC TELEVISION GROUP ANNOUNCES DISNEY JUNIOR, A NEW24-HOUR CHANNEL FOR PRESCHOOLERS AND THEIR FAMILIES [May 26, 2010] Disney/ABC Television Group will launch Disney Junior, a new multiplatform brand and 24-hour basic cable/satellite channel and online site devoted to preschool-age children….
By Nat IvesAdvertising Age TV Guide magazine has struck a deal with the TV Guide Network and TVGuide.com, properties that have operated under a different owner since Macrovision sold the TV Guide brand in two pieces. The deal restores content…
By Kunur PatelAdvertising Age Google opened up an entirely new store of inventory for advertisers today with Google TV, an interactive platform that collapses the wall between TV and internet in the living room. The service, created with hardware partners…
By Brian SteinbergAdvertising Age TV’s fall season won’t start, as you might suspect, until September and October. But ads for those shows are likely to surface in May and June. Just as it prepares to make its programming lineup for…