P&G Spends Less Yet Improves Its Ad Impressions
TV’s No. 1 Advertiser Looking for Deeper Cuts in Upfront
In Depth
Study: Life Stage Key to Spending
Women@NBCU Research Zeroes in on ‘Recession-Proof’ Females
Column: Targeted Ads: The Holy Grail?
The idea of targeted advertising has been held out as the promised land of marketing, a sort of holy place where advertisers can finally talk directly to consumers about their products and services, without mindless chatter. In this nirvana state…
Editorial: Time for Court to Free Speech on TV
Last week the U.S. Supreme Court ruled in the Federal Communications Commission’s “fleeting expletives” case. Here are the facts: During the 2002 Billboard Music Awards, broadcast live by Fox and its affiliates, Cher said, “I’ve also had critics for the…
Diverse Voices: Despite Progress, Asians Still See Prejudice on Job
Being an Asian American in television isn’t the rarity it used to be. There are increasing numbers of Asian actors, writers, directors and executives in the industry today, but those in the mix say there is still a long way…
Get Creative to Increase Market Share
Improved Targeting, Smarter Spending Will Pay Off in Tough Times
CBS Campaign Touts Net’s Value
Effort Emphasizes Growth, Program Strength
‘Ghost Whisperer’ Kerfuffle a Sign of the Times
It’s a longshot, but the Jennifer Love Hewitt drama “Ghost Whisperer” could end up moving to ABC next season if CBS and ABC Studios can’t come to an agreement on a new license fee agreement for the show. Representatives for…
Celtics-Bulls’ Game 6 Breaks Cable Ratings Record
Last night’s TNT broadcast of Game 6 of the Boston Celtics-Chicago Bulls’ NBA Playoff game attracted the largest cable audience ever for a first-round basketball playoff game, the network said. The game, a triple-overtime victory for Chicago, was watched in…
Adalian Column: Learning the Lesson of ‘Less Is More’
The TV business could learn a lot from Justin Timberlake. Mr. Timberlake, who became famous as part of the boy band *NSYNC, has gone on to become one of the best-known musicians and celebrities in the world. Whether he’s promoting…