Saturday night’s premiere of “Jonas” on the Disney Channel ranked as the No. 1 show for the night among younger audiences. “Jonas,” starring musical stars the Jonas Brothers, pulled in 4 million total viewers for its 8 p.m. half-hour, including…
NBC began its pitch to advertisers Monday with a video of its new shows and a lot of talk about Jay Leno. For a second year, NBC presented its programming strategy weeks ahead of the other networks. Unlike last year,…
Universal Sports and NBC Sports extended their relationship with the International Association of Athletics Federations (IAAF) and its commercial partner, Dentsu. The new long-term deal gives the networks broadcast rights to track and field events from the IAAF World Athletics…
Advertising spending across all media declined by 4.1%, or $141.7 billion, in 2008, while television ad spending gained slightly during last year, a report from TNS Media Intelligence said today. Compared with 2007, television advertising expenditures grew by 0.1%, the…
Saturday evening’s telecast of the Kentucky Derby on NBC was the highest-rated in 17 years. From 6-7 p.m. EDT, the race scored a 10.2 rating/22 share among households, according to overnight ratings released by Nielsen. This year’s Derby marks the…
Tresemme and Propel vitamin water have signed on as multiplatform sponsors for Bravo’s “The Fashion Show.” Two additional sponsors, a wireless carrier and a health and beauty company, will be revealed during the show’s run, which premieres May 7. The…
AMC’s “Mad Men” has begun production on its third season. The new season is expected to premiere in August. It will feature returning cast members Jon Hamm, Elisabeth Moss, Vincent Kartheiser, January Jones, Christina Hendricks and guest star John Slattery….
Fox has given its first-year sci-fi drama “Fringe” a full second-season renewal. The show, co-created and executive produced by J.J. Abrams, ranks as the No. 1 new series among adults 18-49 for the 2008-09 TV season. “‘Fringe’ proved to be…
Discovery Networks reported a gain in earnings for the first quarter, bucking economic trends. The company said its net income was $119 million, or 28 cents a share, compared with $34 million, or 12 cents a share. Revenues rose to…