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In Depth

NBC Picks Up 6 New Series, Renews ‘Southland’ and ‘Parks’ for 2009-10

NBC is continuing its move toward the middle. The network Monday greenlit a programming slate heavy on meat-and-potatoes fare, including two medical dramas (“Trauma” and “Mercy”), a broad family hour (“Parenthood”) and an old-fashioned multicamera half-hour from director James Burrows…

NBC Springs Into Action

Network to Promote Its Fall Shows This Month

Fewer Ad Orders Seen Pulled in Q3

Buyers Expecting 1st-Quarter Levels

ABC-Hulu Deal a Blow to YouTube

Aggregator Makes Big Stride in Quest for Long-Form Supremacy

Syndication Offers Alternative to Buyers

Tough Upfront May Push Business Into Scatter Market

Mixed Message in Earnings

Cable Side Seems Stronger, but Broadcasters Lag

NBC Remains Keen on Scripted

Leno Move Won’t Hurt Genre, Silverman Says

‘Videos’ Launches Another Syndie Run

Lack of New First-Run Shows Makes Off-Net Hours Attractive

‘Maury’ Talks to Teens

May Campaign Targets Unplanned Pregnancies

Shed’s Spread to U.S. Market

American Division Boosts Its Profile