Finding ways to beat the digital video recorder, or at least slow down viewers’ itchy fast-forward finger, is something of an obsession for networks and advertisers. After all, it’s hard to sell products to viewers who don’t see your commercials….
Most of the nation’s largest ad spenders cut their outlays in the first half of 2008 compared with 2007, new figures from Nielsen Monitor-Plus show. The top advertiser, Procter & Gamble, cut spending by more than 4%. That was just…
Dominic Fawcett, PHD’s new worldwide strategy director, says he didn’t go to the Beijing Olympics this summer because he was in the process of changing jobs. Mr. Fawcett’s career has already taken him to China, and he speaks a little…
Because more media companies aren’t volunteering to limit food and beverage ads during children’s programming, Federal Communications Commission Chairman Kevin Martin feels they’ve left the door open for the commission to mandate such limits, Broadcasting & Cable says. The media…
Microsoft will be the exclusive third-party provider of mobile WAP site display advertising to CNBC.com’s mobile audience of 1.1. million unique monthly visitors, the Financial reports. This marks the first mobile ad syndication deal for the software company. CNBC’s WAP…
Sinclair Broadcast Group informed investors before this morning’s opening bell that it reduced its revenue forecast for the third straight quarter, Broadcasting & Cable reports. Sinclair is blaming a shift in political ad buys from stations to national outlets, particularly…
Newspapers were hit hardest, but it looks as though online advertising sales may be feeling the burn as well as Wall Street’s financial crisis spurs banks and brokerage firms to cut ad spending, BusinessWeek reports. Russell Fradin, president of Adfly,…
Former “Friends” star Lisa Kudrow is gearing up to star in a new Web series for automaker Lexus, says the Hollywood Reporter. Kudrow plays the lead psychiatrist character in “Web Theory,” the original short-form comedy series that launches today. Kudrow…
Urban construction sites are turning out to be the ad space of choice when it comes to the broadcast networks marketing their fall lineups, Broadcasting & Cable reports. ABC and CBS are using signage on fences around construction zones and…
Advertising Age is reporting many media sellers have already given up on meeting their 2008 targets following last week’s Wall Street collapse. Though acknowledging the financial situation could be a lot worse, sellers fail to see an upswing in the…