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In Depth

ABC Commandeers TV Guide’s Aug. 25 Issue

ABC is enlisting TV Guide in its fall marketing plans, inking a deal to serve as the sole sponsor of the magazine’s Aug. 25 issue. The network has bought 21 pages of advertising in the issue, marking the first time…

Fishburne Signs on to ‘CSI’

CBS has closed a deal for Laurence Fishburne (“The Matrix”) to join the cast of its top-rated series “CSI: Crime Scene Investigation.” Mr. Fishburne will make his first appearance on the show during the ninth episode of the show’s season,…

Zoda Named Granada America COO

Granada America, the U.S. production division of the United Kingdom’s ITV, has promoted Sam Zoda from executive VP to chief operating officer. Mr. Zoda joined Granada America in 2004 as senior VP of production, developing and producing such series as…

Juried Emmy Winners Announced

Imaginary friends, talking animals and war are some of the topics behind the juried Emmy Award winners announced today by the Academy of Television Arts & Sciences. Character designer Ben Balistreri from Cartoon Network’s “Foster’s Home for Imaginary Friends” and…

McCain Campaign Complains to NBC Over Mitchell’s ‘Partisan’ Remark

The McCain campaign is fighting mad about Andrea Mitchell’s comments about the candidate on Sunday’s “Meet the Press,” and it’s asking NBC News President Steve Capus for a meeting. In a letter sent Sunday, first reported by Politico.com, McCain campaign…

FCC Steps Up Efforts to Publicize Digital Transition

Federal Communications Commission Chairman Kevin J. Martin is announcing a major increase in the agency’s efforts to publicize the nation’s digital TV transition, including events in more than 80 cities featuring FCC commissioners. Mr. Martin said today that the agency…

Bravo Ups Stone to Senior VP Marketing

Ellen Stone has been promoted to senior vice president of marketing at Bravo Media. She will oversee development of brand strategy and consumer marketing for Bravo, in addition to consumer advertising, ad sales and digital marketing. Ms. Stone previously was…

‘Wendy Williams’ Syndie Show Goes National

Following a summer test run, “The Wendy Williams Show” is poised to go national with the Fox Television Stations agreeing to launch the Debmar-Mercury-distributed series in mid-2009. “Everything about the Wendy preview clicked for our stations, from conception to promotion…

Searching for Web Video’s ‘Seinfeld’

Hollywood is gearing up to create what would be the first big Web hit. However, when an online show finally does break out into mainstream popularity, it may not come from traditional entertainment companies. Rather, the most successful Internet television…

Big Media Targets Original Web Hits

Can Conglomerates Compete With Indies?