Logo

In Depth

Adalian Column: TheWB.com: Can the Frog Make a Great Leap?

One of the biggest events of the new fall season takes place next week—and, no, it’s not the return of “Deal or No Deal.” On Aug. 27, Warner Bros. will flip the switch on TheWB.com, the online resurrection of its…

Column: I Want My Michael Phelps and I Can’t Have Him!

Last week I caught Michael Phelps fever. And NBC did nothing to bring my temperature down. For starters, there was that little problem of forgetting that all of us out here on the West Coast wanted to watch him race…

QuickTakes: Which Show Fizzled the Most This Summer?

Which Show Fizzled the Most This Summer? “’Celebrity Circus,’ I think because viewers don’t want to see a circus. They prefer a sideshow. It would have been more interesting if they could have shown how many D-level celebrities you can…

Harry & Louise Return, This Time Advocating for Healthcare Legislation

Fourteen years after health insurance providers created Harry and Louise to question why the government should be getting involved in healthcare, in spots aimed at defeating First Lady Hillary Clinton’s effort to remake healthcare, the couple is being re-enlisted for…

Verizon, NFL Network Partner for ‘Extra’ Content

Verizon and NFL Network are teaming to bring NFL Network Game Extra to Verizon’s video and wireline broadband customers beginning Aug. 17. Viewers will be able to watch live, online broadcasts of NFL Network pre-season and Thursday Night Football games….

What Recession? TV Sales Soar

North American television shipments in the second quarter jumped 28% from a year earlier, marking the largest leap in at least four years and defying the U.S. economic downturn, NPD Group unit DisplaySearch said today. Samsung gained share in the…

Cablevision Declares Dividend

Cablevision Systems, which has been talking about doing something nice for its investors, on Friday declared a dividend of 10 cents per share of its Class A and Class B stock. “Our strong performance and cash flow enable us to…

CBS Sinks Teeth Into ‘Moonlight’ Star

CBS is taking another bite at the idea of a series featuring “Moonlight” star Alex O’Loughlin. The network has signed Mr. O’Loughlin to a talent holding deal, according to a person familiar with the situation. CBS will try to develop…

Olympic Streaming, While Growing, Pales Next to Broadcast TV

Online streaming of the Olympics has generated massive traffic for NBC, but the Games are still overwhelmingly a broadcast TV event. That take-away comes not from NBC, but Fox, which on Thursday issued an analysis of numbers that made the…

eMarketer Shrinks Web Video Ad Spending Projection

New-media research firm eMarketer revised its online-video ad spending projections downward, saying advertisers will spend $505 million this year. That’s only about a third of the firm’s previous prediction of $1.4 billion in ad spending. The firm said the drop…