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In Depth

ESPN Promos Hold Out Promise of ‘Monday Night’ Fun

ESPN will launch its promo campaign for “Monday Night Football” on Friday with two new spots designed to show that, no matter how bad Monday starts, there’s something to look forward to at the end of the day. One of…

Broadcast Ad Revenues Slip in Q2

Broadcast television ad revenues dropped 4% in the second quarter compared with the same period a year ago, according to an analysis of figures from TNS Media Intelligence by the Television Bureau of Advertising. A bright spot in the quarter…

Exclusive: NBC’s Latest Olympian ‘Office’ Promo

NBC’s Olympian promotional push on behalf of “The Office” moves to the next level on Friday night. The network is expected to premiere the second in what could be as many as five Olympics-themed spots created and scripted by “Office”…

G4 Picks Up ‘Human Wrecking Balls’

A cop and a construction worker walk into a bar … and tear it apart. That’s what viewers can expect from the upcoming G4 series “Human Wrecking Balls,” starring brothers Craig and Paul Pumphrey as they take on demolition tasks…

CBS Seals 15-Year Extension for Sports With SEC

CBS Sports and the Southeastern Conference college sports organization agreed to a 15-year contract extension that will keep SEC home football games and the conference championship on the network. CBS Sports also will continue its coverage of SEC basketball, the…

Democratic Party Platform: More Diversity in Media

A final draft of the 2008 Democratic Party Platform signals that its candidates will follow Barack Obama’s push for increased diversity in the ownership of broadcast media, as well as more educational content on the Web and television. The plank…

NBC Pockets Extra $10 Mil in Olympic Gold

NBC said it has sold an additional $10 million in Olympic advertising time this week. That builds on the $1 billion in sales the network rang up before the games began last Friday. With its early ratings soaring, Olympic programming…

Ratings: ‘Today’s’ First Beijing Broadcasts

On Monday and Tuesday, the first two days the full crew of “Today” broadcast together from the Beijing Olympics, the NBC morning show averaged 6.425 million viewers and 6.428 million viewers, respectively, according to preliminary fast national data from Nielsen…

‘View’ Season 12 Premiere Slated for Sept. 2

Season 12 of “The View” will premiere Sept. 2 on ABC, featuring a performance from former boy-band sensation New Kids on the Block. “Ready, Set, View,” a new on-air campaign, will begin airing Aug. 18 on ABC in anticipation of…

Hedge Fund Gobbles Up Cablevision Stock

Hedge Fund manager Harbinger Capital said it acquired 11.45 million shares of Cablevision Systems during the second quarter, making it the fifth-largest outside shareholder in the cable operator. Analyst Richard Greenfield said he believes that the Harbinger investment may be…